Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 12804, located in the heart of upstate New York, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 28,000 and a robust housing market, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s dive into the latest data to help you make informed decisions about living, working, or investing in 12804.
ZIP 12804 is home to a population of 28,175 residents as of 2023, making it a moderately sized community with a stable residential base. These individuals are distributed across 12,458 households, reflecting a mix of family units, singles, and retirees. The total number of housing units in the area stands at 13,287, indicating a slight surplus of available properties compared to occupied households. This could signal potential opportunities for buyers or renters looking to settle in the area.
Financially, ZIP 12804 demonstrates a strong economic foundation with a median household income of $90,074. This figure suggests a relatively affluent community, where residents have the purchasing power to support local businesses and maintain a comfortable standard of living. Housing costs align with this income level, with a median house value of $284,400. For renters, the median monthly rent is $1,209, which is reasonable compared to the income levels and offers an accessible entry point for those not ready to buy. These metrics paint a picture of a balanced market, appealing to both homeowners and investors seeking steady returns.
The demographic makeup of ZIP 12804 is predominantly White, with 91.9% of the population identifying as such. Other racial and ethnic groups include Black residents at 0.82%, Asian residents at 0.54%, and Hispanic or Latino individuals at 3.23%. This composition reflects a largely homogenous community, which may influence cultural dynamics, local business offerings, and community events. For businesses or investors, understanding this demographic profile can help tailor services or marketing strategies to resonate with the majority while addressing the needs of smaller demographic segments.
For homebuyers, ZIP 12804 offers a promising market with a median house value of $284,400, which is attainable for many given the strong median income of $90,074. The slight surplus of housing units (13,287 total versus 12,458 households) suggests you may have room to negotiate or find a property that fits your needs without intense competition. Real estate investors and agents can capitalize on this balance, as the area’s income levels support consistent demand for both rentals and purchases, with median rent at $1,209 providing a viable income stream. Small-business owners will find a financially stable customer base here, with disposable income to spend on local goods and services—consider targeting the predominant demographic while exploring niche markets among smaller ethnic groups. Analysts can use these metrics to benchmark 12804 against neighboring ZIP codes, identifying trends in housing availability or income growth for deeper market studies.
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