ZIP 12901 - 860Z200US12901 — Demographic Snapshot (2023)

Explore ZIP 12901 demographics, housing costs, and population insights for homebuyers, investors, and businesses in 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 12901, located in the Plattsburgh area of New York, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ll break down key metrics like population, income, housing values, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights provide a foundation for understanding the local landscape.

Population & Households

ZIP 12901 is home to a population of 32,012 residents as of 2023, making it a moderately sized community with a diverse range of needs and opportunities. This area supports 14,282 households, reflecting a mix of family structures and living arrangements. With 15,426 total housing units available, there’s a slight surplus of homes compared to occupied households, which could indicate potential for buyers or investors looking for availability.

Income & Housing Costs

The median household income in ZIP 12901 stands at $59,413, positioning it as a middle-income area where residents have a reasonable capacity for spending and investment. Housing costs align with this income level, with a median house value of $182,100—affordable compared to many urban markets. For renters, the median monthly rent is $957, offering a cost-effective alternative to homeownership. These figures suggest a balanced market where both buying and renting are viable options depending on your financial goals.

Race & Ethnicity

The demographic makeup of ZIP 12901 reflects a predominantly white population at 86.81%, with smaller but notable representation from other groups. Black residents account for 2.82%, Asian residents for 2.81%, and Hispanic or Latino individuals make up 3.76% of the population. This composition indicates a community with a strong cultural base and emerging diversity, which can influence local businesses, schools, and community services. Understanding these dynamics can help tailor offerings or investments to the area’s unique character.

Key Facts

  • Total population: 32,012 residents in 2023, offering a sizable market for businesses and services.
  • Total households: 14,282, reflecting a mix of family and individual living arrangements.
  • Total housing units: 15,426, suggesting some availability for new residents or investors.
  • Median household income: $59,413, indicating moderate purchasing power.
  • Median house value: $182,100, an accessible entry point for many homebuyers.
  • Median rent: $957 per month, providing affordable rental options.
  • Racial composition: 86.81% white, with growing diversity among other groups.

What This Means for You

For homebuyers, ZIP 12901 offers a promising opportunity with median home values at $182,100, well within reach for many budgets, especially given the median income of $59,413. The slight surplus of housing units (15,426 total versus 14,282 households) could mean less competition in the market, potentially giving you negotiating power.

For real estate investors and agents, the combination of affordable home prices and reasonable rental rates ($957 median rent) suggests potential for both long-term appreciation and rental income. The population size of 32,012 ensures a steady demand for housing, whether for families or individuals.

For small-business owners, this ZIP code’s population and income levels indicate a community with disposable income to support local goods and services. The diversity, though modest, also hints at niche markets for culturally specific products or services that could fill unmet needs.

For analysts, these metrics provide a baseline for deeper research into economic trends, housing turnover, or demographic shifts. The data points to a stable, middle-income area with room for growth in housing and business development.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 12901? Start by visiting ZipcodeGPT for a user-friendly way to access detailed demographic and housing data.
  • Enter any ZIP code to generate a customized report tailored to your needs, whether for personal, investment, or business purposes.
  • Use the insights to compare markets, identify trends, and make data-driven decisions with confidence.

Frequently Asked Questions about ZIP 12901

  • What is the population of ZIP 12901?
    As of 2023, the estimated population of ZIP 12901 is 32,012.
  • How many households are in ZIP 12901?
    ZIP 12901 has approximately 14,282 households as of 2023.
  • What is the median household income in ZIP 12901?
    The median household income is $59,413 (ACS 2023).
  • What is the median home value in ZIP 12901?
    The median value of owner-occupied homes is $182,100 (ACS 2023).
  • What is the median monthly rent in ZIP 12901?
    Median gross rent is approximately $957 per month (ACS 2023).

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