ZIP 19601 - 860Z200US19601 — Demographic Snapshot (2023)

Explore ZIP 19601 demographics: 36,493 residents, $41,133 median income, $110,700 median home value, and diverse community insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 19601, located in Reading, Pennsylvania, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 36,000 and a diverse cultural makeup, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Drawing from the latest data, we’ll break down key metrics on population, income, housing, and ethnicity to help you make informed decisions.

Population & Households

ZIP 19601 is home to 36,493 residents, making it a moderately sized community with a vibrant local presence. These individuals are distributed across 12,788 households, reflecting a mix of family structures and living arrangements. The total number of housing units stands at 14,024, indicating some vacancy or availability in the market. This balance between population and housing suggests a community with room for growth, whether you’re looking to settle down or invest in property.

Income & Housing Costs

The median household income in ZIP 19601 is $41,133, which is below the national average but reflects the economic realities of the area. For homebuyers or renters, this income level shapes affordability and purchasing power. On the housing front, the median home value is $110,700, offering a relatively accessible entry point for first-time buyers or investors seeking value. Meanwhile, the median rent is $986 per month, which aligns with the income levels and provides a benchmark for rental property owners assessing potential returns. These figures highlight ZIP 19601 as a market with affordable housing options compared to more expensive urban centers.

Race & Ethnicity

The demographic composition of ZIP 19601 is notably diverse, with a significant Hispanic population at 70.22% of residents. White residents make up 16.72%, Black residents account for 8.65%, and Asian residents represent 1.1% of the population. This cultural diversity shapes the community’s identity, influencing everything from local businesses to social services. For business owners and investors, understanding this mix is crucial for tailoring offerings or marketing strategies to resonate with the majority Hispanic population while addressing the needs of other groups.

Key Facts

  • Total population: 36,493 residents in ZIP 19601 as of 2023.
  • Total households: 12,788, supporting a range of family and individual living situations.
  • Total housing units: 14,024, with some availability for new residents or investors.
  • Median household income: $41,133, reflecting local economic conditions.
  • Median home value: $110,700, an affordable option for buyers and investors.
  • Median rent: $986, providing a benchmark for rental market analysis.
  • Racial/ethnic breakdown: 70.22% Hispanic, 16.72% White, 8.65% Black, 1.1% Asian.

What This Means for You

For homebuyers, ZIP 19601 offers an affordable entry into homeownership with a median home value of $110,700. The lower median income suggests you’ll need to budget carefully, but the cost of living aligns with local earnings. Renters can expect reasonable rates around $986, making this area a viable option for those not ready to buy.

For investors and real estate agents, the gap between total housing units (14,024) and households (12,788) hints at potential vacancies or opportunities for rental properties. The affordable home values and diverse population make this ZIP code an attractive spot for flipping homes or building a rental portfolio, provided you account for the local income levels when setting prices.

For small-business owners, the demographic makeup—especially the 70.22% Hispanic population—offers a chance to cater to a specific cultural market. Whether you’re opening a restaurant, retail store, or service-based business, aligning your offerings with community needs and preferences can drive success. The population size also ensures a sizable customer base if you can meet local demand.

For analysts, these metrics provide a foundation for deeper research into economic trends, housing demand, and cultural dynamics in ZIP 19601. The data points to a community with growth potential but also economic constraints that warrant careful study.

Run This Study Yourself

  • Want to dive deeper into ZIP 19601 or compare it with other areas? Start by visiting ZipcodeGPT for a user-friendly platform to access detailed demographic and housing data.
  • Enter any ZIP code to generate a customized report with the latest metrics tailored to your needs as a buyer, investor, or business owner.
  • Use the insights to make data-driven decisions, whether you’re planning a move, investment, or market expansion.

Frequently Asked Questions about ZIP 19601

  • What is the population of ZIP 19601?
    As of 2023, the estimated population of ZIP 19601 is 36,493.
  • How many households are in ZIP 19601?
    ZIP 19601 has approximately 12,788 households as of 2023.
  • What is the median household income in ZIP 19601?
    The median household income is $41,133 (ACS 2023).
  • What is the median home value in ZIP 19601?
    The median value of owner-occupied homes is $110,700 (ACS 2023).
  • What is the median monthly rent in ZIP 19601?
    Median gross rent is approximately $986 per month (ACS 2023).

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