ZIP 23185 - 860Z200US23185 — Demographic Snapshot (2023)

Explore ZIP 23185 demographics: 54,411 residents, $103,507 median income, $413,500 median home value, and diverse housing insights for 2023.

Aug. 26, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 23185, located in the Williamsburg area of Virginia, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ll break down key metrics like population, income, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, agent, small-business owner, or analyst, these insights provide a foundation for understanding the local landscape.

Population & Households

ZIP 23185 is home to a substantial population of 54,411 residents as of 2023. This sizable community is spread across 19,664 households, indicating a mix of family and individual living arrangements. The total number of housing units stands at 22,879, suggesting a healthy stock of properties with some vacancy or seasonal use. For those eyeing this area, the population density and household distribution point to a vibrant, established region with opportunities for connection and engagement.

Income & Housing Costs

Financially, ZIP 23185 stands out with a median household income of $103,507, reflecting a relatively affluent community. This income level supports a strong local economy, which can be a draw for businesses and investors. On the housing front, the median home value is $413,500, positioning this area as a higher-end market compared to many national averages. For renters, the median rent is $1,425 per month, indicating a significant cost for those not ready to buy. These figures suggest that while the area offers economic stability, affordability may be a consideration for some buyers or tenants.

Race & Ethnicity

The demographic makeup of ZIP 23185 is diverse, with a racial composition that includes 70.91% White, 13.54% Black, 3.53% Asian, and 7.9% Hispanic residents. This mix reflects a community with varied cultural influences, which can enrich local life and business environments. For homebuyers and businesses, this diversity may translate into a welcoming atmosphere and a broad customer base, while investors might see value in catering to a range of cultural needs and preferences.

Key Facts

  • Total population in ZIP 23185: 54,411 residents as of 2023.
  • Total households: 19,664, supporting a mix of family and individual lifestyles.
  • Total housing units: 22,879, indicating availability beyond current occupancy.
  • Median household income: $103,507, signaling strong earning potential.
  • Median home value: $413,500, reflecting a premium real estate market.
  • Median rent: $1,425, a notable cost for rental seekers.
  • Racial diversity: 70.91% White, 13.54% Black, 3.53% Asian, 7.9% Hispanic.

What This Means for You

For homebuyers, ZIP 23185 offers a stable, affluent community with a median home value of $413,500. While this price point may require a solid budget, the high median income of $103,507 suggests a neighborhood with economic resilience and quality amenities. Renters should prepare for a median rent of $1,425, which could impact affordability for some.

For investors and real estate agents, the area’s 22,879 housing units and population of over 54,000 indicate a robust market with potential for both sales and rentals. The diversity in household income and racial composition can guide targeted marketing strategies or property development plans that cater to varied demographics.

For small-business owners, the strong median income and diverse population present a promising customer base. Whether you’re opening a retail store, restaurant, or service-based business, the economic stability and cultural mix in ZIP 23185 could support a wide range of offerings. Consider how your business can meet the needs of both high earners and diverse cultural groups.

For analysts, these metrics provide a detailed baseline for deeper research into market trends, housing demand, or economic forecasts. The balance of occupied and total housing units, paired with income data, offers a starting point for evaluating growth potential or investment risks.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 23185? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
  • Enter any ZIP code to access up-to-date population, housing, and income insights tailored to your needs.
  • Use the detailed reports to inform your next home purchase, investment decision, or business strategy with confidence.

Frequently Asked Questions about ZIP 23185

  • What is the population of ZIP 23185?
    As of 2023, the estimated population of ZIP 23185 is 54,411.
  • How many households are in ZIP 23185?
    ZIP 23185 has approximately 19,664 households as of 2023.
  • What is the median household income in ZIP 23185?
    The median household income is $103,507 (ACS 2023).
  • What is the median home value in ZIP 23185?
    The median value of owner-occupied homes is $413,500 (ACS 2023).
  • What is the median monthly rent in ZIP 23185?
    Median gross rent is approximately $1,425 per month (ACS 2023).

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