Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 24018, located in the Roanoke area of Virginia, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ll break down key metrics like population, income, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, agent, small-business owner, or analyst, these insights provide a foundation for understanding the area’s potential and challenges.
ZIP 24018 is home to a population of 38,835 residents, making it a moderately sized community with a suburban feel. This population is distributed across 16,186 households, reflecting a mix of family and individual living arrangements. The total number of housing units stands at 17,546, indicating a slight surplus of available homes compared to occupied households. This could suggest opportunities for buyers or renters looking for options in a stable residential area.
The median household income in ZIP 24018 is $90,383, which positions the area as relatively affluent compared to national averages. This income level supports a comfortable lifestyle for many residents and signals a strong local economy—key considerations for businesses and investors. On the housing front, the median home value is $327,600, reflecting a robust real estate market that may appeal to buyers seeking long-term value or investors eyeing appreciation potential. For renters, the median rent is $1,221 per month, which aligns with the area’s income levels and suggests a balanced rental market for those not ready to buy.
The demographic makeup of ZIP 24018 is predominantly White, with 83.36% of the population identifying as such. Other groups include Black residents at 3.75%, Asian residents at 6.14%, and Hispanic or Latino residents at 3.91%. This composition indicates a community with a strong White majority but with notable diversity, particularly among Asian residents. For businesses and investors, this mix can inform marketing strategies or community engagement efforts, while homebuyers may appreciate the cultural variety in a primarily homogeneous area.
For homebuyers, ZIP 24018 offers a promising market with a median home value of $327,600, which could be a solid investment given the area’s above-average median income of $90,383. The slight surplus of housing units (17,546 total vs. 16,186 households) might give you some negotiating power or choice in properties. If you’re renting, the median rent of $1,221 is reasonable for the income levels here, making it a viable option for transitional or long-term living.
For investors and real estate agents, the data points to a stable market with potential for growth. The income levels support higher property values over time, and the vacancy in housing units could mean opportunities for flipping, renting, or developing. Understanding the demographic mix—predominantly White with growing diversity—can help tailor marketing to specific buyer or tenant profiles.
For small-business owners, the population of 38,835 and strong median income suggest a customer base with disposable income. Whether you’re opening a retail store, service, or restaurant, the diversity (notably 6.14% Asian and 3.91% Hispanic) offers a chance to cater to niche markets while appealing to the broader community. Location decisions can also factor in the suburban household density for foot traffic or delivery reach.
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