ZIP 27103 - 860Z200US27103 — Demographic Snapshot (2023)

Explore ZIP 27103 demographics: 33,978 residents, $66,582 median income, $220,600 median home value, and diverse community insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 27103, located in Winston-Salem, North Carolina, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 33,000 and a mix of housing options, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s dive into the key metrics—population, income, housing costs, and diversity—to help you make informed decisions.

Population & Households

ZIP 27103 is home to 33,978 residents, making it a moderately sized community with a vibrant local presence. These individuals are spread across 16,156 households, reflecting a mix of family units, singles, and shared living arrangements. With 17,884 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could indicate availability for new residents or investors looking for rental properties.

Income & Housing Costs

The median household income in ZIP 27103 stands at $66,582, suggesting a stable economic base for many residents. This income level supports a comfortable lifestyle in the area, especially when paired with housing costs that are relatively accessible for a suburban market. The median home value is $220,600, offering potential for first-time buyers or investors seeking properties with room for appreciation. For renters, the median rent is $1,113 per month, which aligns with the income levels and provides options for those not ready to buy.

Race & Ethnicity

ZIP 27103 boasts a diverse community, which adds to its cultural richness and appeal for businesses and residents alike. The racial composition includes 64.4% White, 15.18% Black, 2.87% Asian, and 13.01% Hispanic residents. This diversity can be a draw for small businesses looking to cater to varied customer bases or for families seeking an inclusive environment. It also reflects a community that values different perspectives and backgrounds.

Key Facts

  • Total population: 33,978 residents in 2023.
  • Total households: 16,156, indicating a mix of living arrangements.
  • Total housing units: 17,884, with some vacancy for potential buyers or renters.
  • Median household income: $66,582, supporting a stable local economy.
  • Median home value: $220,600, accessible for many prospective buyers.
  • Median rent: $1,113, offering affordable rental options.
  • Diversity: 64.4% White, 15.18% Black, 2.87% Asian, and 13.01% Hispanic.

What This Means for You

For homebuyers, ZIP 27103 offers a promising mix of affordability and community diversity. With a median home value of $220,600, it’s a feasible entry point into homeownership, especially for those earning around the median income of $66,582. The slight surplus of housing units suggests you may have room to negotiate or find a property that fits your needs.

For investors and real estate agents, the data points to potential in both buying and renting markets. The vacancy between total housing units (17,884) and households (16,156) could mean opportunities for rental properties, especially with a median rent of $1,113 that’s attractive to tenants. The area’s diversity also supports a broad tenant base.

For small-business owners, the population of 33,978 and diverse demographic makeup provide a solid customer pool. Whether you’re opening a retail store, restaurant, or service-based business, the income levels and cultural variety in ZIP 27103 can help tailor your offerings to meet local demand.

For analysts, these metrics offer a foundation for deeper market studies. The balance of income, housing costs, and diversity in this ZIP code could signal trends worth exploring, especially when compared to neighboring areas or historical data.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 27103? Start by visiting ZipcodeGPT for a user-friendly platform to analyze demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing, and more, tailored to your specific interests.
  • Use the insights to make informed decisions, whether you’re buying a home, investing, or planning a business venture.

Frequently Asked Questions about ZIP 27103

  • What is the population of ZIP 27103?
    As of 2023, the estimated population of ZIP 27103 is 33,978.
  • How many households are in ZIP 27103?
    ZIP 27103 has approximately 16,156 households as of 2023.
  • What is the median household income in ZIP 27103?
    The median household income is $66,582 (ACS 2023).
  • What is the median home value in ZIP 27103?
    The median value of owner-occupied homes is $220,600 (ACS 2023).
  • What is the median monthly rent in ZIP 27103?
    Median gross rent is approximately $1,113 per month (ACS 2023).

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