Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 27103, located in Winston-Salem, North Carolina, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 33,000 and a mix of housing options, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s dive into the key metrics—population, income, housing costs, and diversity—to help you make informed decisions.
ZIP 27103 is home to 33,978 residents, making it a moderately sized community with a vibrant local presence. These individuals are spread across 16,156 households, reflecting a mix of family units, singles, and shared living arrangements. With 17,884 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could indicate availability for new residents or investors looking for rental properties.
The median household income in ZIP 27103 stands at $66,582, suggesting a stable economic base for many residents. This income level supports a comfortable lifestyle in the area, especially when paired with housing costs that are relatively accessible for a suburban market. The median home value is $220,600, offering potential for first-time buyers or investors seeking properties with room for appreciation. For renters, the median rent is $1,113 per month, which aligns with the income levels and provides options for those not ready to buy.
ZIP 27103 boasts a diverse community, which adds to its cultural richness and appeal for businesses and residents alike. The racial composition includes 64.4% White, 15.18% Black, 2.87% Asian, and 13.01% Hispanic residents. This diversity can be a draw for small businesses looking to cater to varied customer bases or for families seeking an inclusive environment. It also reflects a community that values different perspectives and backgrounds.
For homebuyers, ZIP 27103 offers a promising mix of affordability and community diversity. With a median home value of $220,600, it’s a feasible entry point into homeownership, especially for those earning around the median income of $66,582. The slight surplus of housing units suggests you may have room to negotiate or find a property that fits your needs.
For investors and real estate agents, the data points to potential in both buying and renting markets. The vacancy between total housing units (17,884) and households (16,156) could mean opportunities for rental properties, especially with a median rent of $1,113 that’s attractive to tenants. The area’s diversity also supports a broad tenant base.
For small-business owners, the population of 33,978 and diverse demographic makeup provide a solid customer pool. Whether you’re opening a retail store, restaurant, or service-based business, the income levels and cultural variety in ZIP 27103 can help tailor your offerings to meet local demand.
For analysts, these metrics offer a foundation for deeper market studies. The balance of income, housing costs, and diversity in this ZIP code could signal trends worth exploring, especially when compared to neighboring areas or historical data.
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