ZIP 27104 - 860Z200US27104 — Demographic Snapshot (2023)

Explore ZIP 27104 demographics: 31,184 residents, $77,056 median income, $329,300 median home value. Key insights for buyers & investors.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 27104, located in the Winston-Salem area of North Carolina, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ll break down population stats, household dynamics, income levels, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights provide a foundation for understanding the area’s potential.

Population & Households

ZIP 27104 is home to a population of 31,184 residents, making it a moderately sized community with a mix of urban and suburban characteristics. This area supports 13,985 households, reflecting a diverse range of family structures and living arrangements. With 15,082 total housing units, there’s a slight surplus of homes compared to occupied households, which could indicate availability for new residents or investors looking for rental opportunities. The average household size can be inferred as roughly 2.2 people, suggesting a blend of singles, couples, and smaller families.

Income & Housing Costs

The median household income in ZIP 27104 stands at $77,056, positioning it as a relatively affluent area compared to national averages. This income level supports a comfortable lifestyle for many residents and signals purchasing power for local businesses. On the housing front, the median home value is $329,300, reflecting a robust real estate market that could appeal to buyers seeking long-term value or investors eyeing appreciation. For renters, the median rent is $1,135 per month, which is reasonable given the income levels and suggests a viable rental market for landlords. These figures highlight ZIP 27104 as a financially stable community with opportunities across the housing spectrum.

Race & Ethnicity

The demographic makeup of ZIP 27104 offers a glimpse into its cultural diversity. The population is predominantly White at 71.2%, followed by Black residents at 12.87%. Hispanic or Latino individuals make up 8.66% of the population, while Asian residents account for 3.42%. This composition indicates a primarily White community with notable representation from other racial and ethnic groups, fostering a moderately diverse environment. For businesses and investors, this diversity can translate into varied customer bases and cultural influences that shape local demand.

Key Facts

  • Total population: 31,184 residents, offering a sizable community for engagement.
  • Total households: 13,985, reflecting a mix of family and individual living arrangements.
  • Total housing units: 15,082, suggesting potential availability for new occupants or rentals.
  • Median household income: $77,056, indicating strong local purchasing power.
  • Median home value: $329,300, pointing to a valuable real estate market.
  • Median rent: $1,135, providing a balanced option for renters and landlords.
  • Racial composition: 71.2% White, 12.87% Black, 8.66% Hispanic, 3.42% Asian, showcasing moderate diversity.

What This Means for You

For homebuyers, ZIP 27104 presents a promising market with a median home value of $329,300, suggesting stability and potential for growth. The median income of $77,056 indicates that many residents can afford quality housing, which may reduce the risk of neighborhood decline. If you’re an investor or real estate agent, the slight surplus of housing units (15,082 vs. 13,985 households) hints at opportunities for rentals or flips, especially with a median rent of $1,135 that appeals to a broad tenant base. Small-business owners can benefit from the area’s solid income levels and diverse population of over 31,000, which supports demand for varied goods and services. Finally, analysts will find this data useful for benchmarking ZIP 27104 against other regions, identifying trends in housing affordability, and assessing demographic shifts. This area balances opportunity with stability, making it worth a closer look for your specific goals.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 27104? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing, and more, tailored to your needs.
  • Use the insights to inform your next move, investment, or business strategy with confidence.

Frequently Asked Questions about ZIP 27104

  • What is the population of ZIP 27104?
    As of 2023, the estimated population of ZIP 27104 is 31,184.
  • How many households are in ZIP 27104?
    ZIP 27104 has approximately 13,985 households as of 2023.
  • What is the median household income in ZIP 27104?
    The median household income is $77,056 (ACS 2023).
  • What is the median home value in ZIP 27104?
    The median value of owner-occupied homes is $329,300 (ACS 2023).
  • What is the median monthly rent in ZIP 27104?
    Median gross rent is approximately $1,135 per month (ACS 2023).

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