ZIP 28304 - 860Z200US28304 — Demographic Snapshot (2023)

Explore ZIP 28304 demographics, housing costs, and population insights for homebuyers, investors, and businesses in 2023.

Aug. 30, 2025

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Overview

If you’re considering ZIP code 28304 for your next home, investment property, or business location, understanding the area’s demographic and housing landscape is essential. Located in North Carolina, this ZIP code offers a diverse community and a range of housing opportunities. This snapshot, based on 2023 data, breaks down key metrics like population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Let’s dive into the numbers and see what they reveal about life in 28304.

Population & Households

ZIP 28304 is home to a population of 36,634 residents, making it a moderately sized community with a mix of families, singles, and professionals. These individuals are distributed across 14,728 households, reflecting a variety of living arrangements. With 16,424 total housing units in the area, there’s a noticeable gap between occupied and available homes, which could signal opportunities for buyers or investors looking to fill vacant properties. This balance of population and household density suggests a community that’s neither overcrowded nor sparse, offering a comfortable suburban feel for many.

Income & Housing Costs

The median household income in ZIP 28304 stands at $57,867, which provides a solid economic foundation for many residents. This income level supports a housing market where the median house value is $154,300—a price point that could be attractive to first-time homebuyers or investors seeking affordable properties with potential for appreciation. For renters, the median rent is $1,218 per month, which aligns with the income levels but may feel steep for some households. These figures highlight a market that balances affordability with opportunity, though cost-conscious buyers and renters will want to weigh their budgets carefully.

Race & Ethnicity

ZIP 28304 boasts a diverse population, with a racial and ethnic composition that reflects a vibrant, multicultural community. Black residents make up the largest group at 38.72%, followed closely by White residents at 35.63%. Hispanic individuals account for 13.97% of the population, while Asian residents represent 2.6%. This diversity can be a draw for families and businesses seeking an inclusive environment, as it often fosters a rich cultural tapestry and varied perspectives in community life. For businesses, this mix may also translate to a broad customer base with diverse needs and preferences.

Key Facts

  • Total population in ZIP 28304: 36,634 residents.
  • Total households: 14,728, indicating a mix of family and individual living arrangements.
  • Total housing units: 16,424, with some vacancy that could interest investors.
  • Median household income: $57,867, supporting a stable local economy.
  • Median house value: $154,300, offering affordability for buyers.
  • Median rent: $1,218, a consideration for renters on a budget.
  • Diverse demographics: 38.72% Black, 35.63% White, 13.97% Hispanic, 2.6% Asian.

What This Means for You

For homebuyers, ZIP 28304 presents an affordable entry into homeownership with a median house value of $154,300. The diverse community and reasonable income levels suggest a stable area to settle into, though it’s wise to compare rent versus buy costs given the median rent of $1,218. Investors and real estate agents might see potential in the gap between total housing units and occupied households—vacant properties could be flipped or rented out, especially in a market with this price range. Small-business owners can benefit from the area’s diversity and population size, which provide a varied customer base and opportunities to cater to different cultural needs. Analysts will find the demographic spread and income data useful for market studies or forecasting trends in this region. Across all groups, the data points to a balanced, opportunity-rich area worth exploring further.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into 28304? Start by visiting ZipcodeGPT for a user-friendly platform to analyze local data.
  • Enter any ZIP code to access detailed demographic, housing, and economic insights tailored to your needs.
  • Use the results to inform your homebuying, investment, or business decisions with confidence.

Frequently Asked Questions about ZIP 28304

  • What is the population of ZIP 28304?
    As of 2023, the estimated population of ZIP 28304 is 36,634.
  • How many households are in ZIP 28304?
    ZIP 28304 has approximately 14,728 households as of 2023.
  • What is the median household income in ZIP 28304?
    The median household income is $57,867 (ACS 2023).
  • What is the median home value in ZIP 28304?
    The median value of owner-occupied homes is $154,300 (ACS 2023).
  • What is the median monthly rent in ZIP 28304?
    Median gross rent is approximately $1,218 per month (ACS 2023).

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