Aug. 30, 2025
If you're considering a move, investment, or business opportunity in ZIP 28311, located in North Carolina, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 35,000 and a diverse community, this ZIP code presents a mix of opportunities for homebuyers, real estate investors, small-business owners, and analysts. Drawing from the latest data, we’ll break down key metrics on population, income, housing, and racial composition to help you make informed decisions.
ZIP 28311 is home to 35,927 residents, making it a moderately sized community with a vibrant local presence. These individuals are spread across 14,618 households, reflecting a strong residential base. With 16,275 total housing units in the area, there’s a notable supply of homes, though not all are occupied. This balance of population and housing suggests a community with room for growth, whether you're looking to settle down or invest in property.
The median household income in ZIP 28311 stands at $60,033, indicating a middle-income community where many residents have stable earning potential. For those eyeing homeownership, the median house value is $195,700—a figure that positions this area as relatively affordable compared to national averages in many urban markets. Renters, on the other hand, face a median rent of $1,122 per month, which aligns with the income levels and suggests a balanced cost of living for those not ready to buy. These figures provide a solid foundation for assessing affordability and investment potential.
ZIP 28311 boasts a diverse population, with a racial composition that reflects a rich cultural mix. Black residents make up the largest group at 42.17%, followed closely by White residents at 37.84%. Hispanic individuals account for 9.18% of the population, while Asian residents represent 2.62%. This diversity can be a significant draw for businesses seeking a varied customer base or families looking for an inclusive community to call home.
For homebuyers, ZIP 28311 offers a promising mix of affordability and community diversity. With a median home value of $195,700, it’s an accessible entry point into homeownership, especially for first-time buyers or those relocating to North Carolina. The diversity and population size also mean access to varied amenities and social networks.
For real estate investors and agents, the presence of 16,275 housing units—some of which are vacant—could point to opportunities for rental properties or flips. The median rent of $1,122 suggests a steady demand for rentals, while the reasonable home values allow for potential appreciation over time.
For small-business owners, the population of 35,927 and diverse demographic makeup provide a robust customer base. Whether you’re opening a retail store, service-based business, or restaurant, the middle-income level ($60,033 median) indicates disposable income for goods and services, while cultural diversity can inspire tailored offerings.
For analysts, these metrics offer a snapshot of a stable, growing community. The balance of income, housing costs, and diversity can inform market studies, policy recommendations, or investment strategies in this region.
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