Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP code 28409, located in the Wilmington, North Carolina area, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 35,000 and a strong median household income, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand what makes this ZIP code stand out and how it might align with your goals.
ZIP 28409 is home to 35,013 residents, making it a moderately sized community with a suburban feel. These individuals are spread across 14,061 households, indicating a stable residential base. The total number of housing units in the area is 14,821, suggesting a small but notable vacancy rate that could point to opportunities for investors or buyers looking for available properties. This balance of population and household density offers a sense of community without the overcrowding often found in larger urban centers.
One of the standout features of ZIP 28409 is its robust median household income of $108,241, which reflects a financially secure population. This figure suggests that residents have significant purchasing power, a critical factor for small businesses considering this area for expansion. On the housing front, the median home value stands at $382,900, positioning this ZIP code as a desirable yet relatively accessible market compared to higher-priced coastal regions. For renters, the median rent is $1,445 per month, indicating a strong rental market that could appeal to investors seeking steady cash flow from leasing properties.
The demographic makeup of ZIP 28409 is predominantly White, with 85.77% of the population identifying as such. Black or African American residents account for 4.06%, while Asian residents make up 1.0% of the population. Additionally, 5.68% of the population identifies as Hispanic or Latino. This composition reflects a relatively homogenous community with some diversity, which may influence cultural amenities, local businesses, and community dynamics. Understanding these demographics can help businesses tailor their offerings and help homebuyers assess the cultural fit of the area.
For homebuyers, ZIP 28409 offers a promising mix of affordability and value with a median home price of $382,900, paired with a high median income that suggests a financially stable community to settle into. The slight surplus of housing units over households could mean less competition for available homes, giving you a potential edge in negotiations.
For investors and real estate agents, the data points to a healthy market with opportunities in both buying and renting. The median rent of $1,445 indicates strong demand for rental properties, while the vacancy in housing units could signal room for flipping or long-term holding strategies. This ZIP code’s income levels also suggest tenants and buyers with the means to sustain higher-end properties.
For small-business owners, the high median household income of $108,241 is a green light for targeting a consumer base with disposable income. Whether you’re opening a retail store, restaurant, or service-based business, the economic stability of residents in ZIP 28409 could translate into consistent patronage. Additionally, the demographic breakdown can guide your marketing and product offerings to align with the community’s needs.
For analysts, these metrics provide a foundation for deeper research into trends like housing turnover, economic growth, or demographic shifts. The data offers a snapshot that can be compared with neighboring ZIP codes or historical figures to uncover broader patterns.
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