Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP code 28677, understanding the local demographics and housing landscape is essential. Located in a dynamic area, this ZIP code offers a mix of residential and economic potential. With a population of over 37,000 and a median household income of $59,081, it reflects a community with diverse needs and opportunities. This article breaks down the key metrics for 2023, providing actionable insights for homebuyers, real estate investors, small-business owners, and analysts.
ZIP 28677 is home to 37,628 residents, making it a moderately sized community with a solid base for both residential and commercial activity. These individuals are distributed across 14,467 households, indicating an average household size of roughly 2.6 people. This balance suggests a mix of families, singles, and smaller households, which can influence housing demand and local business needs. Whether you’re looking to buy a home or open a shop, this population size offers a stable customer or client base.
The median household income in ZIP 28677 stands at $59,081, reflecting a community with moderate earning power. This income level supports a range of housing options, with the median house value at $207,000. For potential homebuyers, this price point may represent an accessible entry into homeownership compared to higher-cost areas. Meanwhile, the median rent is $861 per month, offering a more affordable option for those not ready to buy. Investors and agents can note that these figures suggest a market with room for both rental and purchase demand, balancing affordability with value appreciation potential.
The demographic makeup of ZIP 28677 is diverse, providing a snapshot of a multifaceted community. The racial composition includes 60.25% White, 21.29% Black, 0.35% Asian, and 13.88% Hispanic residents. This diversity can shape local culture, business offerings, and community needs. For small-business owners, understanding this mix is key to tailoring products or services—whether it’s offering culturally relevant goods or marketing to a broad audience. For homebuyers and investors, it signals a welcoming area with varied perspectives and potential for inclusive growth.
For homebuyers, ZIP 28677 offers a promising mix of affordability and community size. With a median home value of $207,000 and rents around $861, you have options whether you’re buying or renting. The population of over 37,000 ensures access to amenities and neighbors, while the diversity adds cultural richness to daily life.
For investors and real estate agents, the data points to potential. With 16,096 housing units and only 14,467 households, there’s likely some vacancy to explore for rental properties or flips. The median income of $59,081 suggests tenants and buyers can support reasonable price points, making this ZIP a balanced market to watch.
For small-business owners, the diverse demographic profile and population size are assets. Tailoring your offerings to a community that’s 60.25% White, 21.29% Black, and 13.88% Hispanic can help you connect with a wide audience. The income level also supports moderate consumer spending, ideal for retail or service-based ventures.
For analysts, these metrics provide a clear baseline for deeper research. The interplay of income, housing costs, and diversity in ZIP 28677 offers a case study in balancing affordability with growth potential.
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