ZIP 28681 - 860Z200US28681 — Demographic Snapshot (2023)

Explore ZIP 28681 demographics: 26,117 residents, $61,343 median income, $188,000 median home value, and key housing insights for 2023.

Aug. 31, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 28681, located in North Carolina, this demographic and housing snapshot offers a clear picture of the area based on 2023 data. With a population of over 26,000 and a mix of housing options, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand the community, economy, and housing landscape of 28681.

Population & Households

ZIP 28681 is home to 26,117 residents, making it a moderately sized community with a stable population base. These individuals are distributed across 9,747 households, reflecting a mix of family and individual living arrangements. This population size suggests a community large enough to support local businesses and services while maintaining a more personal, less urban feel. For investors and business owners, this balance can be a sweet spot for targeting a dedicated customer base or workforce.

Income & Housing Costs

The median household income in ZIP 28681 stands at $61,343, indicating a solid economic foundation for many residents. This income level supports a comfortable lifestyle relative to the area’s cost of living, particularly in terms of housing. The median home value is $188,000, which positions 28681 as an accessible market for first-time homebuyers or those looking for affordable investment properties. For renters, the median rent is $719 per month, offering a cost-effective alternative to homeownership. These figures suggest that both owning and renting are viable options depending on your financial goals and lifestyle preferences.

For investors, the combination of moderate home values and reasonable rental rates could point to opportunities for steady returns, especially in a community with a growing or stable population. Homebuyers, meanwhile, can take advantage of prices that are likely more approachable compared to larger urban centers nearby.

Race & Ethnicity

The demographic makeup of ZIP 28681 is predominantly White, accounting for 87.67% of the population. Black residents make up 4.79%, while Hispanic individuals represent 4.73%, and Asian residents comprise 0.75%. This composition reflects a largely homogeneous community with smaller but notable diversity. For businesses and service providers, understanding this breakdown can help tailor offerings or marketing strategies to resonate with the majority demographic while also addressing the needs of minority groups. For residents and newcomers, this data provides insight into the cultural fabric of the area.

Key Facts

  • Total population: 26,117 residents in ZIP 28681 as of 2023.
  • Total households: 9,747, indicating a mix of family and solo living arrangements.
  • Total housing units: 11,524, with some vacancy likely available for new residents or investors.
  • Median household income: $61,343, supporting a stable local economy.
  • Median home value: $188,000, an accessible entry point for homebuyers.
  • Median rent: $719, offering affordable rental options.
  • Racial composition: 87.67% White, 4.79% Black, 4.73% Hispanic, 0.75% Asian.

What This Means for You

For homebuyers, ZIP 28681 offers a promising opportunity to purchase a home at a median value of $188,000, which is relatively affordable compared to many neighboring regions. The moderate median income suggests a community with financial stability, potentially reducing the risk of neighborhood decline. If you’re looking to rent, the $719 median rent provides a budget-friendly option while you explore long-term plans.

For investors and real estate agents, the housing unit count of 11,524 (with only 9,747 occupied households) hints at potential vacancies or opportunities for development. The balance of home values and rental rates could yield consistent returns, especially if demand for housing grows. Consider focusing on properties that cater to families or young professionals drawn to the area’s affordability.

For small-business owners, a population of over 26,000 offers a sizable local market. The demographic breakdown suggests a primarily White customer base, but there’s room to serve diverse needs with targeted products or services. The median income of $61,343 indicates that residents have disposable income for non-essential goods and services, making this a viable spot for retail or service-based businesses.

Run This Study Yourself

  • Want to dive deeper into ZIP 28681 or compare it with another area? Start by visiting ZipcodeGPT for a user-friendly platform to analyze demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your needs.
  • Use the insights to make informed decisions, whether you’re buying a home, investing in property, or planning a business venture.

Frequently Asked Questions about ZIP 28681

  • What is the population of ZIP 28681?
    As of 2023, the estimated population of ZIP 28681 is 26,117.
  • How many households are in ZIP 28681?
    ZIP 28681 has approximately 9,747 households as of 2023.
  • What is the median household income in ZIP 28681?
    The median household income is $61,343 (ACS 2023).
  • What is the median home value in ZIP 28681?
    The median value of owner-occupied homes is $188,000 (ACS 2023).
  • What is the median monthly rent in ZIP 28681?
    Median gross rent is approximately $719 per month (ACS 2023).

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