Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP 32174, located in the heart of Florida’s Volusia County, this demographic and housing snapshot offers a clear picture of the area. With data from 2023, we’ve compiled key metrics on population, income, housing costs, and racial composition to help homebuyers, real estate investors, agents, small-business owners, and analysts make informed decisions. Whether you’re eyeing a family home, a rental property, or a commercial venture, understanding ZIP 32174’s profile is the first step to success.
ZIP 32174 is home to a substantial population of 53,087 residents, making it a vibrant and sizable community. This area supports 23,922 households, reflecting a strong base of families, singles, and retirees. With 26,303 total housing units available, there’s a modest buffer of unoccupied or seasonal homes, which could signal opportunities for buyers or investors looking for flexibility in the market. The ratio of population to households suggests an average household size of about 2.2 people, indicating a mix of smaller family units or individuals—a detail worth noting for those targeting specific demographics.
The median household income in ZIP 32174 stands at $67,817, positioning it as a middle-income area with reasonable purchasing power. This income level supports a housing market where the median home value is $315,100—a figure that reflects a solid investment potential without the sticker shock of more urbanized regions. For renters, the median rent is $1,316 per month, which aligns with the income levels and suggests affordability for many residents. These numbers paint a picture of a balanced market, appealing to both first-time buyers and seasoned investors seeking steady returns.
The demographic makeup of ZIP 32174 is predominantly White, with 81.77% of the population identifying as such. Black residents account for 6.4%, while Asian residents make up 2.95%. Additionally, 5.17% of the population identifies as Hispanic. This composition indicates a largely homogeneous community with pockets of diversity, which may influence cultural amenities, community events, and business opportunities. For those looking to cater to specific groups or foster inclusive environments, these figures provide a starting point for understanding the local fabric.
For homebuyers, ZIP 32174 offers a compelling mix of affordability and value. With median home prices at $315,100 and incomes supporting a comfortable lifestyle, this area could be ideal for families or individuals seeking a stable community without breaking the bank. The slight surplus of housing units also means you might have room to negotiate or find a property that fits your needs.
For investors and agents, the data points to a balanced market with potential for both residential sales and rentals. The median rent of $1,316 suggests a viable rental income stream, while the population size ensures demand. Keep an eye on the unoccupied housing units as potential flips or vacation rentals, especially given Florida’s appeal to seasonal visitors.
For small-business owners, the population of over 53,000 and a median income of $67,817 signal a customer base with disposable income. The demographic breakdown can guide your offerings—catering to a largely White population while considering niche markets among smaller ethnic groups could help you stand out. Retail, services, or dining ventures might thrive here with the right approach.
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