ZIP 32304 - 860Z200US32304 — Demographic Snapshot (2023)

Explore ZIP 32304 demographics, housing costs, and population insights for homebuyers, investors, and businesses in 2023.

Aug. 26, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 32304, located in the Tallahassee area of Florida, this demographic and housing snapshot offers a clear picture of the community in 2023. With a sizable population, diverse racial composition, and affordable housing metrics, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, agents, small-business owners, and analysts. Let’s dive into the data to help you make informed decisions about living, working, or investing in 32304.

Population & Households

ZIP 32304 is home to a population of 50,080 residents, making it a vibrant and densely populated area. This figure reflects a community with significant activity, likely driven by its proximity to educational institutions, urban amenities, or employment hubs in the Tallahassee region. The area supports 18,972 households, indicating a mix of family units, students, and single residents. With 23,296 total housing units, there’s a notable gap between occupied and available properties, which could signal opportunities for investors or developers looking to address housing demand.

Income & Housing Costs

The median household income in ZIP 32304 stands at $30,823, which is relatively low compared to national averages. This suggests that affordability is a key characteristic of the area, appealing to budget-conscious homebuyers or renters. Housing costs align with this trend, with a median house value of $147,000—well below many urban markets—making it an accessible entry point for first-time buyers or investors seeking value. For renters, the median rent is $1,132 per month, which, while moderate, may strain some households given the income levels. These figures highlight 32304 as a potentially cost-effective area, though income constraints could impact local spending power for businesses.

Race & Ethnicity

The racial and ethnic makeup of ZIP 32304 is diverse, reflecting a multicultural community. White residents account for 45.25% of the population, followed by Black residents at 36.4%. Hispanic individuals make up 10.29%, while Asian residents represent 3.61%. This diversity can enrich the cultural fabric of the area, offering a broad customer base for businesses and a varied community for potential residents. Understanding this composition is crucial for tailoring real estate marketing, business offerings, or community engagement strategies in 32304.

Key Facts

  • Total population: 50,080 residents, indicating a lively and active community.
  • Total households: 18,972, showing a mix of family and individual living arrangements.
  • Total housing units: 23,296, with some vacancy that could attract investors.
  • Median household income: $30,823, reflecting affordability challenges for some residents.
  • Median house value: $147,000, an attractive price point for buyers and investors.
  • Median rent: $1,132, a moderate cost for the rental market in this area.
  • Racial diversity: White (45.25%), Black (36.4%), Hispanic (10.29%), Asian (3.61%).

What This Means for You

For homebuyers, ZIP 32304 offers an affordable entry into homeownership with a median house value of $147,000. The lower income levels suggest you’ll want to budget carefully, but the cost of living aligns with modest earnings. Investors and agents should note the gap between total housing units and households, which may indicate rental or flip opportunities, especially given the student-heavy demographic often associated with Tallahassee. The diverse population also means marketing properties to a wide audience could yield results. Small-business owners can leverage the area’s diversity and population size to target varied customer needs, though disposable income may be limited due to the median household income of $30,823. Finally, analysts can use this data to track trends in housing affordability or demographic shifts, particularly in how they impact local economic growth. Whether you’re buying, investing, or building a business, 32304’s metrics provide a foundation for strategic planning.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into 32304’s trends? Start by visiting ZipcodeGPT for a user-friendly analysis tool.
  • Input any ZIP code to access up-to-date demographic, housing, and income data tailored to your needs.
  • Use the insights to make informed decisions for your home purchase, investment, or business strategy.

Frequently Asked Questions about ZIP 32304

  • What is the population of ZIP 32304?
    As of 2023, the estimated population of ZIP 32304 is 50,080.
  • How many households are in ZIP 32304?
    ZIP 32304 has approximately 18,972 households as of 2023.
  • What is the median household income in ZIP 32304?
    The median household income is $30,823 (ACS 2023).
  • What is the median home value in ZIP 32304?
    The median value of owner-occupied homes is $147,000 (ACS 2023).
  • What is the median monthly rent in ZIP 32304?
    Median gross rent is approximately $1,132 per month (ACS 2023).

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