ZIP 36532 - 860Z200US36532 — Demographic Snapshot (2023)

Explore ZIP 36532 demographics: 37,121 residents, $86,026 median income, $395,300 median home value, and key housing insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 36532, located in the heart of Baldwin County, Alabama, understanding the local demographics and housing landscape is essential. This snapshot provides a detailed look at the area’s population, income levels, housing costs, and racial composition based on the latest 2023 data. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions about this vibrant community.

Population & Households

ZIP 36532 is home to a population of 37,121 residents, making it a moderately sized community with a mix of families, professionals, and retirees. The area supports 15,213 households, reflecting a strong residential base. With 17,502 total housing units, there’s a notable inventory of homes, though not all are occupied, suggesting potential opportunities for buyers or investors looking to enter the market. This balance of population and housing units indicates a stable yet growing area worth exploring for long-term prospects.

Income & Housing Costs

The median household income in ZIP 36532 stands at $86,026, which is above the national average and signals a relatively affluent community. This income level supports a robust local economy, making it attractive for businesses targeting middle- to upper-income consumers. On the housing front, the median home value is $395,300, reflecting a premium market where properties hold significant value. For renters, the median rent is $1,374 per month, which aligns with the area’s higher cost of living but offers options for those not ready to buy. These figures highlight ZIP 36532 as a place where financial stability meets desirable real estate.

Race & Ethnicity

The demographic makeup of ZIP 36532 is predominantly White, with 87.31% of residents identifying as such. Black or African American residents account for 4.1% of the population, while Asian residents make up 0.51%. Additionally, 5.51% of the population identifies as Hispanic or Latino. This composition points to a largely homogeneous community with smaller but notable diversity. For businesses and investors, understanding this breakdown can help tailor services or marketing strategies to the area’s cultural landscape.

Key Facts

  • Total population: 37,121 residents, offering a sizable market for businesses and services.
  • Total households: 15,213, indicating a strong residential foundation.
  • Total housing units: 17,502, with some vacancy suggesting room for growth or investment.
  • Median household income: $86,026, reflecting above-average earning power.
  • Median home value: $395,300, positioning this as a high-value real estate market.
  • Median rent: $1,374, catering to a rental market with moderate demand.
  • Racial composition: 87.31% White, 4.1% Black, 0.51% Asian, 5.51% Hispanic, showing limited diversity.

What This Means for You

For homebuyers, ZIP 36532 offers a premium housing market with median home values at $395,300, ideal if you’re seeking a long-term investment in a financially stable area. The median income of $86,026 suggests neighbors with solid earning power, often correlating with well-maintained communities. However, be prepared for higher entry costs compared to national averages.

For real estate investors and agents, the presence of 17,502 housing units with some vacancy points to potential for flipping, rentals, or new listings. The median rent of $1,374 indicates a viable rental market, especially for targeting middle-income tenants. Keep an eye on occupancy trends to maximize returns.

For small-business owners, a population of 37,121 paired with strong household incomes offers a promising customer base. Retail, dining, or service-based businesses could thrive here, especially those catering to family-oriented or affluent demographics. Consider the area’s limited diversity when planning outreach or product offerings.

For analysts, these metrics provide a clear picture of a prosperous, stable community with room for housing growth. Use this data to benchmark against nearby ZIP codes or predict future market shifts based on income and population trends.

Run This Study Yourself

  • Want to dive deeper into ZIP 36532 or compare it with another area? Start by visiting ZipcodeGPT for a user-friendly analysis tool.
  • Input any ZIP code to access up-to-date demographic, income, and housing data tailored to your needs.
  • Use the insights to guide your next home purchase, investment, or business decision with confidence.

Frequently Asked Questions about ZIP 36532

  • What is the population of ZIP 36532?
    As of 2023, the estimated population of ZIP 36532 is 37,121.
  • How many households are in ZIP 36532?
    ZIP 36532 has approximately 15,213 households as of 2023.
  • What is the median household income in ZIP 36532?
    The median household income is $86,026 (ACS 2023).
  • What is the median home value in ZIP 36532?
    The median value of owner-occupied homes is $395,300 (ACS 2023).
  • What is the median monthly rent in ZIP 36532?
    Median gross rent is approximately $1,374 per month (ACS 2023).

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