ZIP 37312 - 860Z200US37312 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 37312, located in the heart of Tennessee, this demographic and housing snapshot offers a clear picture of the area’s current landscape. Based on 2023 data, this analysis covers population, income, housing costs, and racial composition to help homebuyers, real estate investors, agents, small-business owners, and analysts make informed decisions. Let’s dive into the numbers for ZIP 37312 and uncover what makes this area unique.

Population & Households

ZIP 37312 is home to a population of 36,894 residents, making it a moderately sized community with a mix of urban and suburban characteristics. This population is distributed across 14,212 households, reflecting a strong residential base. With 15,023 total housing units in the area, there’s a slight surplus of homes compared to households, which could indicate opportunities for buyers or investors looking for available properties. The balance between population and housing suggests a stable community with room for growth.

Income & Housing Costs

The median household income in ZIP 37312 stands at $75,369, which is a solid figure that points to a financially stable population. This income level supports a comfortable lifestyle for many families and individuals, making the area attractive for businesses targeting middle-income consumers. On the housing front, the median home value is $270,500, reflecting a competitive yet accessible real estate market for potential buyers. For renters, the median rent is $1,080 per month, offering a more affordable alternative to homeownership while still aligning with the area’s income levels. These figures suggest a balanced housing market that caters to a range of budgets.

Race & Ethnicity

The demographic makeup of ZIP 37312 shows a predominantly white population at 81.54%, with smaller but significant representation from other groups. Black residents account for 4.47%, Asian residents make up 2.75%, and Hispanic or Latino individuals comprise 6.82% of the population. This diversity, while not as pronounced as in larger urban centers, adds a layer of cultural richness to the community. For businesses and investors, this mix can inform marketing strategies or community engagement efforts tailored to a primarily white demographic with growing multicultural influences.

Key Facts

• Total population: 36,894 residents in ZIP 37312 as of 2023.
• Total households: 14,212, indicating a strong residential foundation.
• Total housing units: 15,023, suggesting potential availability for new occupants.
• Median household income: $75,369, reflecting a stable economic base.
• Median home value: $270,500, competitive for middle-income buyers.
• Median rent: $1,080, offering affordable rental options.
• Racial composition: 81.54% white, with notable Hispanic (6.82%) and other minority representation.

What This Means for You

For homebuyers, ZIP 37312 offers a promising market with a median home value of $270,500, which aligns well with the area’s median income of $75,369. This suggests affordability for many families looking to settle in a stable community. The slight surplus of housing units (15,023 vs. 14,212 households) could mean less competition for available homes, giving buyers an edge.

Real estate investors and agents will find potential in the balanced housing market of ZIP 37312. The combination of reasonable home values and rental rates ($1,080 median rent) indicates opportunities for both long-term property investments and rental income streams. The area’s population size and income stability further reduce investment risks.

Small-business owners can leverage the demographic insights to tailor their offerings. With a predominantly white population and a growing multicultural presence, businesses can focus on broad-appeal products or services while exploring niche markets within the Hispanic and Asian communities. The solid median income also suggests disposable income for local spending.

Analysts studying regional trends will appreciate the clear snapshot of ZIP 37312 as a microcosm of suburban Tennessee life—stable, moderately diverse, and economically sound. These metrics provide a reliable baseline for deeper market or social research.

Run This Study Yourself

• Curious about other areas or want updated data for ZIP 37312? Start by visiting ZipcodeGPT to access powerful demographic tools.
• Enter any ZIP code to generate a detailed report tailored to your needs, from population stats to housing trends.
• Use the insights to make data-driven decisions for your next home purchase, investment, or business venture.