Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 37804, located in the heart of Tennessee, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 27,000 and a stable housing market, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Drawing from the latest data, this article breaks down key metrics on population, income, housing costs, and diversity to help you make informed decisions.
ZIP 37804 is home to 27,423 residents, making it a moderately sized community with a mix of families, professionals, and retirees. The area supports 9,875 households, reflecting a strong residential base. With 10,569 total housing units, there’s a slight surplus of homes compared to occupied households, which could indicate availability for new residents or investors looking for rental properties. This balance suggests a community that’s neither overcrowded nor underpopulated, offering a comfortable density for living and business alike.
The median household income in ZIP 37804 stands at $75,794, positioning it as a relatively affluent area compared to national averages. This income level supports a solid purchasing power for residents, which is a positive signal for small businesses targeting local consumers. On the housing front, the median home value is $224,400, offering a reasonable entry point for buyers in today’s market. For renters, the median rent is $1,155 per month, reflecting a cost that aligns with the area’s income levels. These figures suggest a balanced housing market where both owning and renting are viable options depending on your financial goals.
The demographic makeup of ZIP 37804 is predominantly White, accounting for 87.23% of the population. Other groups include Black residents at 2.87%, Asian residents at 1.33%, and Hispanic or Latino individuals at 6.29%. This composition indicates a largely homogeneous community with pockets of diversity. For businesses and investors, understanding this breakdown can help tailor services or marketing strategies to resonate with the majority demographic while also addressing the needs of smaller, growing segments of the population.
For homebuyers, ZIP 37804 offers a promising market with median home values at $224,400, which could be an accessible investment for first-time buyers or those relocating to Tennessee. The slight surplus of housing units suggests you may have room to negotiate or find a property that fits your needs without intense competition.
For investors and real estate agents, the combination of a stable population, reasonable home values, and a median rent of $1,155 points to potential in the rental market. With 27,423 residents and a growing community, demand for housing—whether for sale or rent—could provide steady returns over time.
For small-business owners, the median household income of $75,794 signals a customer base with disposable income for goods and services. Tailoring offerings to the predominantly White demographic while considering the needs of Hispanic and other minority groups could help you capture a broad market share.
For analysts, the data highlights a balanced community with moderate diversity and economic stability, making ZIP 37804 a candidate for further study on housing trends or consumer behavior in mid-sized Tennessee markets.
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