Aug. 30, 2025
If you’re considering ZIP code 38301 for your next home, investment property, or business location, understanding the area’s demographic and housing landscape is essential. Located in Jackson, Tennessee, this ZIP code offers a mix of affordability and diversity that appeals to a wide range of stakeholders. With a population of over 33,000 and a median household income of $40,062, this area presents unique opportunities and challenges. In this snapshot, we’ll break down the key 2023 data on population, income, housing, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions about ZIP 38301.
ZIP 38301 is home to a sizable population of 33,336 residents, spread across 13,421 households. This translates to an average household size of roughly 2.5 people, suggesting a mix of families, couples, and individuals. The area supports a community large enough to sustain local businesses while maintaining a manageable density for those seeking a less urban feel. With 15,769 total housing units, there’s a notable gap between available units and occupied households, hinting at potential vacancies or opportunities for growth in housing demand.
The median household income in ZIP 38301 stands at $40,062, reflecting a community with modest earning power. This income level shapes affordability for both renters and buyers in the area. On the housing front, the median home value is $119,400, positioning this ZIP code as an accessible entry point for first-time homebuyers or investors seeking lower-cost properties. For renters, the median monthly rent is $958, which aligns with the income levels and offers a reasonable cost of living compared to national averages. These figures suggest that ZIP 38301 could be a practical choice for those prioritizing budget-friendly housing options.
The demographic makeup of ZIP 38301 is notably diverse, offering a cultural richness that can appeal to residents and businesses alike. The population is composed of 41.58% White, 50.08% Black, 0.23% Asian, and 4.38% Hispanic individuals. This near-even split between White and Black residents, with smaller but significant Hispanic representation, points to a community where inclusivity and varied perspectives are part of daily life. For businesses, this diversity can translate into a broad customer base with varied needs and preferences.
For homebuyers, ZIP 38301 offers an affordable entry into homeownership with a median home value of $119,400. The modest median income suggests you’ll be joining a community where cost of living aligns with earnings, making it easier to budget. For real estate investors and agents, the gap between total housing units and occupied households could signal opportunities for rental properties or fixer-uppers, especially given the reasonable median rent of $958. The area’s diversity also means a wide tenant pool. For small-business owners, the population size and cultural mix provide a solid customer base, particularly for businesses catering to varied tastes or needs. Finally, analysts can use this data to track trends in affordability and demographic shifts, especially in a ZIP code with such a balanced racial composition. Whether you’re settling down, investing, or launching a venture, ZIP 38301 has tangible potential grounded in its current metrics.
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