Aug. 30, 2025
If you’re considering ZIP code 39120 for a home purchase, investment opportunity, or business venture, understanding the local demographics and housing landscape is essential. Located in Mississippi, this area offers a unique blend of affordability and diversity. With a population of over 29,000 and a median household income of $40,586, ZIP 39120 presents distinct opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. This snapshot, based on 2023 data, breaks down the key metrics to help you make informed decisions about this community.
ZIP 39120 is home to 29,212 residents, making it a moderately sized community with a mix of urban and rural characteristics. These individuals are distributed across 11,701 households, reflecting a diverse range of family structures and living arrangements. With 14,963 total housing units in the area, there’s a notable gap between occupied and available homes, which could signal opportunities for investors or buyers looking for vacant properties. The average household size can be inferred as roughly 2.5 people, suggesting a balance of families and single occupants in this region.
The median household income in ZIP 39120 stands at $40,586, which is below the national average but aligns with many areas in Mississippi. This income level indicates a community where affordability is a key factor in housing and lifestyle decisions. The median home value is $106,500, making this an accessible market for first-time homebuyers or investors seeking lower entry costs. For renters, the median rent is $720 per month, offering a cost-effective alternative to homeownership. These figures highlight ZIP 39120 as a budget-friendly location, though income constraints may influence purchasing power and business viability.
The racial and ethnic composition of ZIP 39120 reflects a diverse community with a significant African American presence. Black residents make up 55.76% of the population, while White residents account for 36.84%. Hispanic individuals represent 4.29% of the population, and Asian residents comprise a smaller share at 0.27%. This diversity shapes the cultural fabric of the area, influencing local businesses, community events, and social dynamics. For business owners and investors, understanding this demographic mix can guide marketing strategies and community engagement efforts.
For homebuyers, ZIP 39120 offers an affordable housing market with median home values at $106,500, well below many national benchmarks. This could be an ideal spot for first-time buyers or those looking to downsize without sacrificing space or community. However, with a median income of $40,586, budgeting for ongoing costs like maintenance and taxes will be critical.
For investors and real estate agents, the gap between total housing units (14,963) and occupied households (11,701) suggests potential for rental properties or fixer-uppers. The low median rent of $720 could attract tenants, though returns may be modest given the income levels in the area. Focus on properties that cater to budget-conscious renters or buyers.
For small-business owners, the diverse population and lower income levels point to a market that values affordability and accessibility. Tailoring products or services to meet the needs of a predominantly Black and White community, while considering cultural nuances, could build strong local loyalty. Keep pricing competitive to align with the median income of $40,586.
For analysts, the data underscores a community with economic challenges but also untapped potential. The diversity and housing availability could be levers for growth if paired with targeted development or investment initiatives.
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