ZIP 48198 - 860Z200US48198 — Demographic Snapshot (2023)

Explore ZIP 48198 demographics, housing costs, and population insights for 2023 to inform your homebuying or investment decisions.

Aug. 30, 2025

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Overview

If you’re considering ZIP code 48198 for your next home, investment property, or business location, understanding the area’s demographic and housing landscape is essential. Located in Michigan, this ZIP code offers a diverse community with a mix of affordability and opportunity. This 2023 snapshot provides a clear, data-driven look at population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Let’s dive into the numbers and uncover what makes 48198 unique.

Population & Households

ZIP 48198 is home to a sizable population of 39,507 residents as of 2023. This community supports 16,477 households, reflecting a vibrant and active area with a mix of family and individual living arrangements. The total number of housing units stands at 17,379, indicating a slight surplus of available homes compared to occupied households. This could suggest opportunities for buyers or renters looking to move into the area, as well as potential for investors eyeing vacant properties.

Income & Housing Costs

Financial metrics are a critical factor when evaluating any area, and ZIP 48198 presents a balanced picture. The median household income here is $63,678, which offers a solid economic foundation for residents and suggests a community with moderate purchasing power. For housing, the median home value is $178,300, making this area relatively affordable compared to many national markets. This price point could appeal to first-time homebuyers or investors seeking properties with growth potential.

On the rental side, the median rent in 48198 is $1,197 per month. This figure positions the area as a reasonable option for renters while providing landlords with a steady income stream. Whether you’re looking to buy, rent, or invest, these numbers highlight a market that balances cost with opportunity.

Race & Ethnicity

Diversity is a defining characteristic of ZIP 48198, with a racial and ethnic composition that reflects a broad cultural mix. White residents make up 47.5% of the population, followed by Black residents at 32.08%. Hispanic individuals account for 8.4%, while Asian residents represent 2.36%. This blend of backgrounds creates a dynamic community, offering unique perspectives and cultural richness that can benefit businesses, schools, and social networks. For small-business owners, this diversity could translate into a wide customer base with varied needs and preferences.

Key Facts

  • Total population: 39,507 residents in 2023, indicating a substantial community.
  • Total households: 16,477, supporting a mix of family and individual living.
  • Total housing units: 17,379, suggesting some availability for new occupants.
  • Median household income: $63,678, reflecting moderate economic stability.
  • Median home value: $178,300, an accessible entry point for buyers.
  • Median rent: $1,197, offering a balanced rental market.
  • Racial diversity: 47.5% White, 32.08% Black, 8.4% Hispanic, 2.36% Asian.

What This Means for You

For homebuyers, ZIP 48198 offers an affordable entry into homeownership with a median home value of $178,300. The slight surplus of housing units (17,379 total versus 16,477 households) may give you negotiating power or more options to choose from. The diverse community also means a welcoming environment with varied cultural influences.

For investors and real estate agents, the combination of reasonable home values and a median rent of $1,197 signals potential for rental income or property appreciation. The population size and diversity suggest steady demand for housing, whether for families or individuals. Keeping an eye on unoccupied units could uncover hidden opportunities.

For small-business owners, the population of nearly 40,000 and a median income of $63,678 indicate a market with disposable income and varied customer needs. The diverse demographic makeup offers a chance to cater to a wide audience, from niche products to broad services.

For analysts, these metrics provide a foundation for deeper studies into economic trends, housing turnover, or community development in 48198. The data points to a stable, diverse area with room for growth.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into 48198? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your needs.
  • Use the insights to make informed decisions for buying, investing, or launching a business in any area of interest.

Frequently Asked Questions about ZIP 48198

  • What is the population of ZIP 48198?
    As of 2023, the estimated population of ZIP 48198 is 39,507.
  • How many households are in ZIP 48198?
    ZIP 48198 has approximately 16,477 households as of 2023.
  • What is the median household income in ZIP 48198?
    The median household income is $63,678 (ACS 2023).
  • What is the median home value in ZIP 48198?
    The median value of owner-occupied homes is $178,300 (ACS 2023).
  • What is the median monthly rent in ZIP 48198?
    Median gross rent is approximately $1,197 per month (ACS 2023).

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