Aug. 31, 2025
If you’re considering ZIP code 48708 for a home purchase, investment opportunity, or business venture, understanding the local demographics and housing landscape is essential. Located in a region with a diverse community and affordable housing options, this area offers unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. This snapshot, based on 2023 data, provides a clear picture of population trends, income levels, housing costs, and racial composition in ZIP 48708. Let’s dive into the numbers to help you make informed decisions.
ZIP 48708 is home to a population of 25,751 residents, making it a moderately sized community with a mix of urban and suburban characteristics. These residents are distributed across 11,410 households, reflecting a community with a strong residential base. The total number of housing units stands at 12,625, indicating some vacancy or availability for potential buyers or renters. This balance between population and housing units suggests a stable area with room for growth or investment.
The median household income in ZIP 48708 is $50,216, which positions this area as a working-class community with moderate earning potential. For homebuyers and investors, this income level can signal affordability and a market accessible to a wide range of budgets. Housing costs further reinforce this accessibility: the median home value is $98,500, offering an attractive entry point for first-time buyers or those seeking value-driven investments. For renters, the median rent is $703 per month, making this ZIP code a cost-effective option compared to many urban centers. These figures highlight ZIP 48708 as a practical choice for those prioritizing affordability without sacrificing community size.
The demographic makeup of ZIP 48708 reflects a predominantly white population at 80.76%, with smaller but notable representation from other groups. Hispanic residents account for 10.54% of the population, while Black residents make up 2.56%, and Asian residents comprise 0.68%. This composition indicates a community with a majority demographic but enough diversity to foster a varied cultural environment. For businesses and investors, this mix can inform marketing strategies or community engagement efforts tailored to the area’s unique blend of residents.
For homebuyers, ZIP 48708 presents an opportunity to enter the housing market at a reasonable cost, with median home values at $98,500 and rents at $703. This affordability, paired with a population of over 25,000, ensures you’re joining a vibrant community with access to local amenities. Real estate investors and agents can capitalize on the gap between total housing units (12,625) and households (11,410), which may point to vacant properties or rental potential in a market with steady demand. Small-business owners will find a diverse customer base of 25,751 residents, with a median income of $50,216 suggesting disposable income for essential goods and services—ideal for targeting working-class families. Analysts can use these metrics to benchmark ZIP 48708 against neighboring areas, identifying trends in affordability or demographic shifts. Whether you’re settling down, investing, or launching a venture, these insights provide a solid foundation for your next steps.
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