ZIP 49036 - 860Z200US49036 — Demographic Snapshot (2023)

Explore ZIP 49036 demographics: 24,697 residents, $59,649 median income, $155,000 median home value, and more housing insights for 2023.

Aug. 31, 2025

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Overview

If you're considering a move, investment, or business opportunity in ZIP 49036, located in the heart of Michigan, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of nearly 25,000 and a mix of housing options, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you make informed decisions about living, working, or investing here.

Population & Households

ZIP 49036 is home to 24,697 residents, making it a moderately sized community with a stable population base. These individuals are spread across 9,319 households, reflecting a mix of family and individual living arrangements. With 11,663 total housing units in the area, there’s a notable supply of homes, though not all are occupied, suggesting potential availability for new residents or investors looking for properties to develop or rent.

Income & Housing Costs

The median household income in ZIP 49036 stands at $59,649, indicating a community with moderate earning power. This income level supports a housing market where the median home value is $155,000—a price point that could be attractive to first-time buyers or investors seeking affordable entry into the market. For renters, the median rent is $913 per month, which aligns reasonably with local income levels, offering a viable option for those not ready to buy. These figures suggest a balanced cost of living, making the area accessible to a range of budgets.

Race & Ethnicity

The demographic makeup of ZIP 49036 is predominantly White, with 86.36% of the population identifying as such. Hispanic residents account for 6.81%, while Black and Asian populations are smaller, at 3.14% and 0.57%, respectively. This composition reflects a largely homogeneous community with some diversity, which may influence cultural dynamics, local businesses, and community services. For business owners or investors, understanding this breakdown can help tailor offerings or marketing strategies to the area’s primary demographic groups.

Key Facts

  • Total population: 24,697 residents in ZIP 49036 as of 2023.
  • Total households: 9,319, indicating a mix of family and solo living.
  • Total housing units: 11,663, with some unoccupied units potentially available.
  • Median household income: $59,649, reflecting moderate earning capacity.
  • Median home value: $155,000, an accessible price for many buyers.
  • Median rent: $913, offering a reasonable alternative to homeownership.
  • Racial composition: 86.36% White, 6.81% Hispanic, 3.14% Black, 0.57% Asian.

What This Means for You

For homebuyers, ZIP 49036 offers a promising opportunity with a median home value of $155,000, which is within reach for many, especially first-time buyers or those relocating from higher-cost areas. The moderate median income suggests a stable community where you’re likely to find neighbors with similar financial priorities.

For real estate investors and agents, the presence of over 11,000 housing units, not all of which are occupied, hints at potential for rental properties or fixer-uppers. The median rent of $913 could provide steady cash flow, while the home value offers room for appreciation in a growing market.

For small-business owners, the population of nearly 25,000 and a predominantly White demographic with some diversity provide a clear target audience. The median income of $59,649 suggests disposable income for goods and services, making this a viable spot for retail, dining, or professional services tailored to local needs.

For analysts, these metrics offer a baseline for deeper research into economic trends, housing demand, or community development in ZIP 49036. The data points to a stable, moderately affluent area with potential for growth or targeted investment.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 49036? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your needs.
  • Use the insights to inform your next move, investment, or business strategy with confidence.

Frequently Asked Questions about ZIP 49036

  • What is the population of ZIP 49036?
    As of 2023, the estimated population of ZIP 49036 is 24,697.
  • How many households are in ZIP 49036?
    ZIP 49036 has approximately 9,319 households as of 2023.
  • What is the median household income in ZIP 49036?
    The median household income is $59,649 (ACS 2023).
  • What is the median home value in ZIP 49036?
    The median value of owner-occupied homes is $155,000 (ACS 2023).
  • What is the median monthly rent in ZIP 49036?
    Median gross rent is approximately $913 per month (ACS 2023).

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