ZIP 49120 - 860Z200US49120 — Demographic Snapshot (2023)

Overview

If you’re considering ZIP code 49120 for your next home, investment, or business venture, understanding the local demographics and housing landscape is essential. Located in a region with a diverse community and a stable housing market, this area offers opportunities for homebuyers, real estate investors, small-business owners, and analysts alike. Using the latest 2023 data, this snapshot provides a clear picture of population trends, income levels, housing costs, and cultural composition in 49120. Let’s dive into the numbers to help you make informed decisions.

Population & Households

ZIP code 49120 is home to a population of 36,652 residents, making it a moderately sized community with a mix of urban and suburban characteristics. This population is distributed across 14,691 households, reflecting a strong base of families and individuals. With 15,581 total housing units in the area, there’s a slight surplus of available homes compared to occupied households, which could indicate opportunities for buyers or investors looking for properties in this region.

Income & Housing Costs

The median household income in ZIP 49120 stands at $61,940, suggesting a community with a solid economic foundation. This income level supports a housing market where the median home value is $166,800—a figure that positions 49120 as an accessible entry point for first-time homebuyers or investors seeking affordable properties with potential for appreciation. For renters, the median rent is $911 per month, which is relatively moderate compared to national averages, offering a viable option for those not ready to purchase. These figures highlight a balanced market where both owning and renting are feasible depending on your financial goals.

Race & Ethnicity

The demographic makeup of ZIP 49120 reflects a predominantly white population at 84.02%, with smaller but notable representation from other groups. Black residents account for 6.56% of the population, while Hispanic individuals make up 4.17%. Asian residents represent a smaller share at 0.74%. This composition points to a community with a strong cultural core and growing diversity, which can be a draw for businesses and families seeking an inclusive environment. Understanding these dynamics can help tailor services or marketing strategies for local businesses or real estate professionals targeting specific demographics.

Key Facts

• Total population: 36,652 residents in ZIP 49120.
• Total households: 14,691, indicating a strong residential base.
• Total housing units: 15,581, suggesting some availability of unoccupied properties.
• Median household income: $61,940, reflecting a stable economic environment.
• Median home value: $166,800, an accessible price point for many buyers.
• Median rent: $911, offering a reasonable alternative to homeownership.
• Racial composition: 84.02% white, 6.56% black, 4.17% Hispanic, 0.74% Asian.

What This Means for You

For homebuyers, ZIP 49120 presents an attractive market with a median home value of $166,800, well within reach for many budgets. The slight surplus of housing units over households suggests you may have room to negotiate or find a property that fits your needs without intense competition. Investors and real estate agents can capitalize on this affordability and availability, targeting first-time buyers or renters paying a median of $911 monthly. The stable median income of $61,940 indicates a community likely to sustain property values over time. For small-business owners, the population of 36,652 offers a sizable customer base, while the area’s diversity (with growing Hispanic and black communities) allows for niche marketing or culturally tailored services. Analysts can use these metrics to benchmark 49120 against neighboring ZIP codes, identifying trends in housing demand or economic growth. Whether you’re buying, investing, or building a business, these insights provide a foundation for strategic planning.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into 49120? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
• Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your needs.
• Use the insights to compare markets, identify opportunities, and make data-driven decisions for your home, investment, or business goals.