ZIP 49428 - 860Z200US49428 — Demographic Snapshot (2023)

Explore ZIP 49428 demographics: 28,090 residents, $92,290 median income, $276,100 median home value, and key housing insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering ZIP code 49428 for your next home, investment, or business venture, this demographic and housing snapshot offers a clear picture of the area in 2023. Located in a vibrant community, likely within Michigan’s Ottawa County, this ZIP code encompasses a population of over 28,000 residents and provides a mix of affordability and opportunity. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, understanding the population dynamics, income levels, and housing metrics of 49428 can guide your decisions. Let’s break down the latest data to reveal what makes this area unique and how it can meet your needs.

Population & Households

ZIP code 49428 is home to a total population of 28,090 individuals as of 2023. This sizable community is spread across 10,123 households, indicating a strong residential base. With 10,312 total housing units in the area, there’s a slight surplus of homes compared to households, which could suggest availability for new residents or investors looking to enter the market. The average household size can be inferred as roughly 2.8 people, pointing to a mix of families and smaller households that contribute to a balanced community dynamic.

Income & Housing Costs

Financial stability is a key consideration for anyone eyeing ZIP 49428, and the numbers here are promising. The median household income stands at $92,290, reflecting a relatively strong earning capacity among residents. This income level supports a comfortable lifestyle and suggests purchasing power for local businesses. On the housing front, the median home value is $276,100, which aligns well with the income levels, offering a reasonable entry point for homebuyers in a competitive market. For renters, the median rent is $1,373 per month, indicating a rental market that caters to a range of budgets but leans toward the higher side, potentially appealing to landlords as an investment opportunity.

Race & Ethnicity

The demographic makeup of ZIP 49428 provides insight into the cultural fabric of the area. The population is predominantly White, accounting for 90.93% of residents. Hispanic or Latino individuals make up 4.19%, while Black and Asian populations are smaller, at 0.87% and 1.04%, respectively. This composition suggests a largely homogeneous community with some diversity, which may influence the cultural amenities, schools, and business offerings in the area. For businesses and investors, understanding this breakdown can help tailor services or marketing strategies to the majority demographic while addressing niche needs.

Key Facts

  • Total population in ZIP 49428: 28,090 residents in 2023.
  • Total households: 10,123, supporting a robust residential community.
  • Total housing units: 10,312, with a small surplus over households.
  • Median household income: $92,290, indicating strong local earning power.
  • Median home value: $276,100, a balanced figure for buyers and investors.
  • Median rent: $1,373, reflecting a competitive rental market.
  • Racial composition: 90.93% White, 4.19% Hispanic, with smaller Black (0.87%) and Asian (1.04%) populations.

What This Means for You

For homebuyers, ZIP 49428 offers a compelling mix of affordability and stability. With a median home value of $276,100 and a median income of $92,290, purchasing a home here appears within reach for many middle- to upper-middle-income families. The slight surplus of housing units could mean less competition in certain segments of the market, giving you room to negotiate.

Real estate investors and agents will find potential in both the purchase and rental markets. The median rent of $1,373 suggests steady demand for rental properties, while the home value indicates room for appreciation over time, especially given the strong local income base. Keeping an eye on the surplus housing units could uncover undervalued properties or development opportunities.

Small-business owners can leverage the sizable population of 28,090 and the solid median income to target a consumer base with disposable income. The demographic homogeneity might simplify marketing efforts, though offering diverse or niche products could attract underrepresented groups. Finally, analysts can use these metrics as a benchmark to compare 49428 with neighboring ZIP codes or to track trends over time, ensuring data-driven insights for clients or stakeholders.

Run This Study Yourself

  • Curious about diving deeper into ZIP 49428 or comparing it with another area? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
  • Enter any ZIP code to access up-to-date population, housing, and income metrics tailored to your needs.
  • Use the insights to make informed decisions, whether you’re buying a home, investing, or planning a business in the area.

Frequently Asked Questions about ZIP 49428

  • What is the population of ZIP 49428?
    As of 2023, the estimated population of ZIP 49428 is 28,090.
  • How many households are in ZIP 49428?
    ZIP 49428 has approximately 10,123 households as of 2023.
  • What is the median household income in ZIP 49428?
    The median household income is $92,290 (ACS 2023).
  • What is the median home value in ZIP 49428?
    The median value of owner-occupied homes is $276,100 (ACS 2023).
  • What is the median monthly rent in ZIP 49428?
    Median gross rent is approximately $1,373 per month (ACS 2023).

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