Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 52601, understanding the local demographics and housing landscape is essential. Located in a vibrant community, this area offers a mix of affordability and diversity that appeals to homebuyers, real estate investors, small-business owners, and analysts alike. With a population of over 27,000 and a median household income of $57,123, ZIP 52601 presents a stable and accessible market. This article breaks down the latest 2023 data to provide clear, actionable insights into what makes this area unique.
ZIP 52601 is home to a population of 27,465 residents, making it a moderately sized community with a strong local presence. These individuals are spread across 12,812 households, reflecting a diverse mix of family structures and living arrangements. With 14,107 total housing units in the area, there’s a notable supply of homes, though not all are occupied. This balance of population and housing suggests opportunities for growth, whether you’re looking to settle down or invest in property.
The median household income in ZIP 52601 stands at $57,123, indicating a solid economic foundation for many residents. This income level supports a housing market where the median home value is $125,500—a price point that’s relatively affordable compared to national averages. For renters, the median monthly rent is $921, offering a cost-effective alternative to homeownership. These figures highlight ZIP 52601 as a market where both buyers and renters can find value, while investors may see potential for steady returns.
The demographic makeup of ZIP 52601 reflects a predominantly White population at 83.36%, with smaller but significant representation from other groups. Black residents account for 5.06% of the population, Asian residents make up 1.28%, and Hispanic or Latino individuals comprise 3.94%. This diversity, while not as pronounced as in larger urban centers, contributes to a community with varied perspectives and cultural influences. For businesses and investors, this mix can inform targeted marketing or service offerings.
For homebuyers, ZIP 52601 offers an affordable path to ownership with a median home value of $125,500, well within reach for many budgets, especially given the median income of $57,123. The availability of over 14,000 housing units also means you’re likely to find options that suit your needs, whether you’re a first-time buyer or relocating. Renters can benefit from reasonable costs at $921 per month, making this area a practical choice for those not ready to buy.
Real estate investors and agents will find ZIP 52601’s housing stock and vacancy rates promising. With 14,107 total units and a population of 27,465, there’s room to acquire properties for rental income or future appreciation. The moderate income levels suggest a reliable tenant base, while the home values indicate potential for long-term growth in a stable market.
Small-business owners can leverage the area’s diversity and population size to tap into a customer base of nearly 28,000 people. The racial and ethnic composition offers opportunities to cater to niche markets or build inclusive offerings. Additionally, the median income suggests residents have disposable income for local goods and services, supporting business viability.
Analysts studying ZIP 52601 will appreciate the balanced demographics and economic indicators. The data points to a community with steady demand for housing and services, making it a worthwhile area for deeper market research or trend analysis.
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