Aug. 31, 2025
If you’re considering a move, investment, or business opportunity in ZIP 52732, understanding the local demographics and housing landscape is essential. Located in a vibrant community, this area offers a mix of affordability and diversity that appeals to homebuyers, real estate investors, small-business owners, and analysts alike. Using the latest 2023 data, this snapshot provides a clear picture of population trends, income levels, housing costs, and cultural composition in ZIP 52732. Let’s dive into the numbers to help you make informed decisions.
ZIP 52732 is home to a population of 26,004 residents, making it a moderately sized community with a strong local presence. These individuals are distributed across 11,197 households, reflecting a blend of family units, singles, and shared living arrangements. With 12,911 total housing units in the area, there’s a noticeable surplus of available homes compared to occupied households, which could signal opportunities for buyers or investors looking for properties in this region.
The median household income in ZIP 52732 stands at $58,380, positioning it as a community with moderate earning power. This income level supports a housing market where the median home value is $118,700—a relatively affordable price point for many prospective buyers. For renters, the median rent is $768 per month, offering a cost-effective alternative to homeownership. These figures suggest that ZIP 52732 strikes a balance between affordability and accessibility, catering to a range of budgets whether you’re looking to buy, rent, or invest.
The cultural makeup of ZIP 52732 is predominantly White, with 86.32% of residents identifying as such. Other groups contribute to the area’s diversity, including Black residents at 4.35%, Hispanic or Latino individuals at 4.78%, and a smaller Asian population at 0.24%. This composition reflects a community with a strong majority demographic but enough diversity to foster a varied social fabric—an important consideration for businesses aiming to serve a broad customer base or families seeking an inclusive environment.
For homebuyers, ZIP 52732 presents an attractive opportunity with a median home value of $118,700, well within reach for many budgets, especially given the median household income of $58,380. The surplus of housing units (12,911 total versus 11,197 households) could mean less competition when searching for a property. Investors and real estate agents should note this gap as well—it may indicate potential for rental properties or fixer-uppers in a market with steady demand. Small-business owners can leverage the area’s diversity (with nearly 5% Hispanic and over 4% Black residents) to tailor products or services to a varied clientele, while the population size of 26,004 ensures a sizable local market. Analysts will find the balance of income and housing costs useful for forecasting trends or identifying growth opportunities in this region.
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