ZIP 53066 - 860Z200US53066 — Demographic Snapshot (2023)

Explore ZIP 53066 demographics: 37,056 residents, $111,348 median income, $402,800 median home value, and key housing insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering ZIP code 53066 for a home purchase, investment opportunity, or business venture, understanding the local demographics and housing landscape is essential. Located in a vibrant area, this ZIP code offers a snapshot of a stable, affluent community with a population of over 37,000. In this detailed analysis, we dive into the 2023 data for ZIP 53066, covering population, income, housing costs, and racial composition. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions about this area.

Population & Households

ZIP 53066 is home to a population of 37,056 residents as of 2023, making it a moderately sized community with a strong residential base. This area supports 15,015 households, reflecting a mix of family and individual living arrangements. With 16,074 total housing units, there’s a slight surplus of available homes compared to occupied households, which could indicate opportunities for buyers or investors looking to enter the market. This balance suggests a stable housing environment with room for growth or turnover, depending on your goals.

Income & Housing Costs

One of the standout metrics for ZIP 53066 is its median household income of $111,348, which points to a relatively affluent community. This higher-than-average income level supports a robust local economy, potentially benefiting small businesses and real estate investments. On the housing front, the median home value stands at $402,800, reflecting a strong property market that could appeal to buyers seeking long-term value or investors eyeing appreciation. For renters, the median rent is $1,263 per month, which aligns with the area’s income levels and suggests a sustainable rental market for landlords or tenants looking for quality housing options.

Race & Ethnicity

The demographic makeup of ZIP 53066 shows a predominantly white population at 93.01%, with smaller percentages of other racial and ethnic groups. Black residents account for 0.89%, Asian residents make up 0.54%, and Hispanic individuals represent 2.39% of the population. This composition indicates a largely homogeneous community, which may influence cultural dynamics, business offerings, or community engagement strategies. For businesses or investors, understanding this breakdown can help tailor services or marketing to the area’s primary demographic while considering opportunities to serve underrepresented groups.

Key Facts

  • Total population in ZIP 53066: 37,056 residents as of 2023.
  • Total households: 15,015, supporting a mix of family and individual living.
  • Total housing units: 16,074, indicating a slight surplus of available homes.
  • Median household income: $111,348, reflecting an affluent community.
  • Median home value: $402,800, suggesting strong property investment potential.
  • Median rent: $1,263, aligning with local income levels for renters.
  • Racial composition: 93.01% white, 2.39% Hispanic, 0.89% Black, 0.54% Asian.

What This Means for You

For homebuyers, ZIP 53066 offers a promising market with a median home value of $402,800, backed by a high median household income of $111,348. This suggests that properties here hold strong value and are likely to be in a financially stable community, reducing risks of depreciation. Real estate investors and agents can take advantage of the slight surplus of housing units (16,074 total units versus 15,015 households), which may present opportunities for flipping, rentals, or new listings. The median rent of $1,263 also indicates a viable rental market for landlords. Small-business owners will find a wealthy customer base with disposable income, ideal for premium products or services, though the demographic homogeneity (93.01% white) may require targeted strategies to appeal to niche markets. Analysts can use this data to benchmark ZIP 53066 against neighboring areas for deeper market studies or trend analysis.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 53066? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing, and more, tailored to your needs.
  • Use the insights to make data-driven decisions for buying, investing, or launching a business in any area of interest.

Frequently Asked Questions about ZIP 53066

  • What is the population of ZIP 53066?
    As of 2023, the estimated population of ZIP 53066 is 37,056.
  • How many households are in ZIP 53066?
    ZIP 53066 has approximately 15,015 households as of 2023.
  • What is the median household income in ZIP 53066?
    The median household income is $111,348 (ACS 2023).
  • What is the median home value in ZIP 53066?
    The median value of owner-occupied homes is $402,800 (ACS 2023).
  • What is the median monthly rent in ZIP 53066?
    Median gross rent is approximately $1,263 per month (ACS 2023).

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