ZIP 53189 - 860Z200US53189 — Demographic Snapshot (2023)

Explore ZIP 53189 demographics: 26,607 residents, $114,555 median income, $372,600 median home value, and key housing insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering ZIP code 53189 for your next home, investment, or business venture, this demographic and housing snapshot offers a clear picture of the area. Located in Waukesha County, Wisconsin, this ZIP code encompasses a vibrant community with a mix of families, professionals, and small businesses. Using the latest 2023 data, we’ve compiled key metrics on population, income, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will guide your next steps in understanding ZIP 53189.

Population & Households

ZIP 53189 is home to a population of 26,607 residents, making it a moderately sized community with a suburban feel. These individuals are distributed across 10,236 households, reflecting a strong base of families and working professionals. With 10,443 total housing units in the area, there’s a slight surplus of homes relative to households, which could indicate some availability for new residents or investors looking to enter the market. This balance suggests a stable community with room for growth, ideal for those seeking a settled yet dynamic environment.

Income & Housing Costs

One of the standout metrics for ZIP 53189 is its median household income of $114,555, which points to a relatively affluent community. This income level supports a robust local economy, making the area attractive for businesses catering to middle- and upper-middle-class consumers. On the housing front, the median home value stands at $372,600, reflecting a competitive yet accessible real estate market for buyers with solid financial footing. For renters, the median rent is $1,206 per month, offering a more affordable alternative to homeownership while still aligning with the area’s income profile. These figures highlight ZIP 53189 as a place where financial stability meets reasonable housing costs.

Race & Ethnicity

The demographic makeup of ZIP 53189 shows a predominantly white population at 83.96%, with smaller but notable representation from other groups. Hispanic residents account for 7.59% of the population, while Asian and Black communities make up 2.41% and 1.45%, respectively. This composition reflects a community with a strong cultural core and emerging diversity, which can be a draw for families and businesses seeking an inclusive yet cohesive environment. Understanding these dynamics can help tailor real estate strategies or business offerings to the local population’s needs and preferences.

Key Facts

  • Total population in ZIP 53189: 26,607 residents.
  • Total households: 10,236, indicating a family-oriented community.
  • Total housing units: 10,443, suggesting slight availability in the housing market.
  • Median household income: $114,555, reflecting strong earning power.
  • Median home value: $372,600, competitive for the region.
  • Median rent: $1,206, offering a viable renting option.
  • Racial composition: 83.96% white, 7.59% Hispanic, 2.41% Asian, 1.45% Black.

What This Means for You

For homebuyers, ZIP 53189 offers a promising mix of affordability and value with a median home price of $372,600 and a strong median income to support mortgage payments. The slight surplus of housing units could mean less competition in certain price brackets, giving you room to negotiate. Real estate investors and agents will find opportunity in a stable market backed by high household incomes, ideal for rental properties or flips, especially with median rents at $1,206. Small-business owners can leverage the area’s affluent demographic to target premium products or services, while the growing diversity suggests potential for niche markets. Analysts studying suburban trends will appreciate ZIP 53189’s balance of population density and economic strength as a case study for similar regions. Across all groups, this ZIP code presents a solid foundation for personal or professional growth.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 53189? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
  • Enter any ZIP code to access up-to-date population, income, and housing metrics tailored to your needs.
  • Use the insights to inform your homebuying, investment, or business decisions with confidence.

Frequently Asked Questions about ZIP 53189

  • What is the population of ZIP 53189?
    As of 2023, the estimated population of ZIP 53189 is 26,607.
  • How many households are in ZIP 53189?
    ZIP 53189 has approximately 10,236 households as of 2023.
  • What is the median household income in ZIP 53189?
    The median household income is $114,555 (ACS 2023).
  • What is the median home value in ZIP 53189?
    The median value of owner-occupied homes is $372,600 (ACS 2023).
  • What is the median monthly rent in ZIP 53189?
    Median gross rent is approximately $1,206 per month (ACS 2023).

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