Aug. 30, 2025
If you’re considering ZIP code 53189 for your next home, investment, or business venture, this demographic and housing snapshot offers a clear picture of the area. Located in Waukesha County, Wisconsin, this ZIP code encompasses a vibrant community with a mix of families, professionals, and small businesses. Using the latest 2023 data, we’ve compiled key metrics on population, income, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will guide your next steps in understanding ZIP 53189.
ZIP 53189 is home to a population of 26,607 residents, making it a moderately sized community with a suburban feel. These individuals are distributed across 10,236 households, reflecting a strong base of families and working professionals. With 10,443 total housing units in the area, there’s a slight surplus of homes relative to households, which could indicate some availability for new residents or investors looking to enter the market. This balance suggests a stable community with room for growth, ideal for those seeking a settled yet dynamic environment.
One of the standout metrics for ZIP 53189 is its median household income of $114,555, which points to a relatively affluent community. This income level supports a robust local economy, making the area attractive for businesses catering to middle- and upper-middle-class consumers. On the housing front, the median home value stands at $372,600, reflecting a competitive yet accessible real estate market for buyers with solid financial footing. For renters, the median rent is $1,206 per month, offering a more affordable alternative to homeownership while still aligning with the area’s income profile. These figures highlight ZIP 53189 as a place where financial stability meets reasonable housing costs.
The demographic makeup of ZIP 53189 shows a predominantly white population at 83.96%, with smaller but notable representation from other groups. Hispanic residents account for 7.59% of the population, while Asian and Black communities make up 2.41% and 1.45%, respectively. This composition reflects a community with a strong cultural core and emerging diversity, which can be a draw for families and businesses seeking an inclusive yet cohesive environment. Understanding these dynamics can help tailor real estate strategies or business offerings to the local population’s needs and preferences.
For homebuyers, ZIP 53189 offers a promising mix of affordability and value with a median home price of $372,600 and a strong median income to support mortgage payments. The slight surplus of housing units could mean less competition in certain price brackets, giving you room to negotiate. Real estate investors and agents will find opportunity in a stable market backed by high household incomes, ideal for rental properties or flips, especially with median rents at $1,206. Small-business owners can leverage the area’s affluent demographic to target premium products or services, while the growing diversity suggests potential for niche markets. Analysts studying suburban trends will appreciate ZIP 53189’s balance of population density and economic strength as a case study for similar regions. Across all groups, this ZIP code presents a solid foundation for personal or professional growth.
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