ZIP 53402 - 860Z200US53402 — Demographic Snapshot (2023)

Explore ZIP 53402 demographics: 35,272 residents, $74,125 median income, $224,200 median home value, and diverse housing insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering ZIP code 53402 for your next home, investment, or business venture, understanding the local demographics and housing landscape is essential. Located in a dynamic area, this ZIP code offers a blend of residential stability and economic opportunity. With a population of over 35,000 and a median household income of $74,125, it presents a promising profile for homebuyers, real estate investors, small-business owners, and analysts. This article breaks down the latest 2023 data to give you a clear, actionable picture of what life and opportunity look like in 53402.

Population & Households

ZIP 53402 is home to 35,272 residents, making it a moderately sized community with a strong residential base. These individuals are spread across 14,516 households, reflecting a mix of family and individual living arrangements. The total number of housing units stands at 15,660, indicating a slight surplus of available homes compared to occupied households. This gap could signal opportunities for buyers or investors looking to enter the market, as well as potential for rental property demand.

Income & Housing Costs

Financially, ZIP 53402 offers a solid foundation for residents and businesses alike. The median household income is $74,125, suggesting a community with disposable income to support local commerce and a comfortable standard of living. Housing costs align with this economic profile: the median home value is $224,200, which positions 53402 as an accessible market for first-time buyers or those seeking value in their real estate investments. For renters, the median monthly rent is $1,049, offering a more affordable alternative to homeownership while still reflecting the area’s economic stability.

Race & Ethnicity

The demographic makeup of ZIP 53402 is diverse, fostering a culturally rich environment. The population is predominantly White at 71.27%, with significant representation from Hispanic or Latino residents at 14.38%. Black or African American individuals account for 8.81% of the population, while Asian residents make up 1.6%. This diversity can be a draw for businesses aiming to serve varied customer bases and for families seeking inclusive communities with broad cultural perspectives.

Key Facts

  • Total population: 35,272 residents in ZIP 53402 as of 2023.
  • Total households: 14,516, indicating a strong residential presence.
  • Total housing units: 15,660, with some availability for new occupants.
  • Median household income: $74,125, supporting a stable local economy.
  • Median home value: $224,200, accessible for many buyers.
  • Median rent: $1,049 per month, offering affordable rental options.
  • Racial diversity: 71.27% White, 14.38% Hispanic, 8.81% Black, 1.6% Asian.

What This Means for You

For homebuyers, ZIP 53402 offers a compelling mix of affordability and community size. With a median home value of $224,200, it’s a market where you can find value without sacrificing access to a sizable population base and amenities. The slight surplus of housing units (15,660 total versus 14,516 households) suggests you may have room to negotiate or find a property that fits your needs.

For investors and real estate agents, the data points to potential in both buying and renting. The gap between housing units and households could mean opportunities for flipping properties or securing rental income at a median rent of $1,049. The median income of $74,125 also indicates that tenants and buyers in this area likely have the financial stability to meet payment obligations.

For small-business owners, the population of 35,272 and diverse demographic profile provide a robust customer base. The median income suggests residents have spending power, while the cultural diversity (notably 14.38% Hispanic and 8.81% Black) means businesses catering to varied tastes and needs could thrive here.

For analysts, these metrics offer a snapshot of a stable, mid-sized community with economic and housing indicators that balance affordability and opportunity. The data can inform broader market studies or targeted investment strategies in 53402.

Run This Study Yourself

  • Want to dive deeper into ZIP 53402 or compare it with another area? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access detailed metrics like population, income, and housing costs tailored to your needs.
  • Use the insights to make informed decisions for your home purchase, investment, or business strategy with confidence.

Frequently Asked Questions about ZIP 53402

  • What is the population of ZIP 53402?
    As of 2023, the estimated population of ZIP 53402 is 35,272.
  • How many households are in ZIP 53402?
    ZIP 53402 has approximately 14,516 households as of 2023.
  • What is the median household income in ZIP 53402?
    The median household income is $74,125 (ACS 2023).
  • What is the median home value in ZIP 53402?
    The median value of owner-occupied homes is $224,200 (ACS 2023).
  • What is the median monthly rent in ZIP 53402?
    Median gross rent is approximately $1,049 per month (ACS 2023).

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