Aug. 30, 2025
If you’re considering ZIP code 53546 for your next home, investment property, or business location, understanding the local demographics and housing landscape is essential. Located in southern Wisconsin, this area offers a mix of suburban appeal and economic opportunity. This snapshot, based on 2023 data, breaks down key metrics like population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Let’s dive into the numbers and uncover what makes ZIP 53546 unique.
ZIP 53546 is home to a population of 29,482 residents, making it a moderately sized community with a stable residential base. These individuals are distributed across 12,248 households, reflecting a strong foundation for local businesses and services. With 12,816 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could indicate availability for new residents or investors looking to enter the market. This balance suggests a community that’s neither overcrowded nor underpopulated, offering room for growth.
Financial stability is a key consideration for anyone eyeing ZIP 53546. The median household income here stands at $73,430, a figure that points to a relatively comfortable standard of living for many residents. This income level supports a housing market where the median home value is $220,100—a price point that may appeal to first-time buyers or investors seeking affordable entry into a solid market. For renters, the median rent is $1,076 per month, which aligns with the income levels and offers a viable option for those not ready to buy. These metrics suggest a balanced cost of living, making ZIP 53546 accessible to a range of budgets.
Understanding the cultural makeup of ZIP 53546 provides insight into the community’s diversity and social fabric. The racial composition is predominantly White at 85.43%, with smaller percentages of Black (1.04%), Asian (1.33%), and Hispanic or Latino (7.64%) residents. This distribution indicates a largely homogeneous population with pockets of diversity, which could influence community dynamics, local business offerings, and cultural events. For businesses and investors, this demographic profile may shape marketing strategies or property development plans to cater to the majority while addressing the needs of growing minority groups.
For homebuyers, ZIP 53546 presents an opportunity to purchase at a median value of $220,100, which is reasonable given the median income of $73,430. This suggests affordability and potential for long-term value growth in a stable community. Real estate investors and agents will find the slight surplus of housing units (12,816 vs. 12,248 households) intriguing, as it hints at opportunities for rentals or flips, especially with a median rent of $1,076 that aligns with local incomes. Small-business owners can leverage the sizable population of 29,482 and the predominantly White demographic (85.43%) to tailor products or services, while also considering the needs of the growing Hispanic community (7.64%) for niche markets. Analysts can use these metrics to benchmark ZIP 53546 against neighboring areas, identifying trends in income, housing, or diversity that could impact future development.
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