ZIP 53703 - 860Z200US53703 — Demographic Snapshot (2023)

Explore ZIP 53703 demographics, housing costs, and population insights for 2023 to inform your homebuying or investment decisions.

Aug. 30, 2025

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Overview

If you're considering ZIP code 53703 for your next home, investment property, or business location, understanding the area's demographic and housing landscape is essential. Located in a vibrant part of Madison, Wisconsin, this ZIP code offers a unique blend of urban living and community diversity. This 2023 snapshot provides a clear, data-driven look at population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Let’s dive into the numbers and uncover what makes 53703 stand out.

Population & Households

ZIP 53703 is home to a population of 37,467 residents as of 2023, making it a moderately sized urban area with a lively community feel. This population is distributed across 20,143 households, reflecting a mix of singles, families, and professionals likely drawn to the area’s central location and amenities. With 21,025 total housing units, there’s a slight surplus of available homes compared to occupied households, which could indicate opportunities for buyers or renters looking to move in.

Income & Housing Costs

The median household income in ZIP 53703 stands at $46,618, which suggests a community with a range of income levels, potentially including students, young professionals, and established residents. Housing costs, however, are notably higher than the income might suggest. The median house value is $472,000, pointing to a competitive real estate market where properties hold significant value—ideal for investors seeking appreciation. For renters, the median rent is $1,445 per month, reflecting a premium for living in this desirable area. These figures highlight the need for careful financial planning for prospective residents or business owners evaluating overhead costs.

Race & Ethnicity

The demographic makeup of ZIP 53703 showcases a predominantly white population at 79.05%, with smaller but significant representation from other groups. Asian residents account for 8.46%, Hispanic or Latino individuals make up 5.17%, and Black residents comprise 3.56% of the population. This diversity, while not evenly balanced, contributes to a culturally rich environment that can appeal to a wide range of people and businesses looking to connect with varied customer bases or communities.

Key Facts

  • Total population in ZIP 53703: 37,467 residents as of 2023.
  • Total households: 20,143, indicating a mix of living arrangements.
  • Total housing units: 21,025, suggesting some availability for new occupants.
  • Median household income: $46,618, reflecting a diverse economic base.
  • Median house value: $472,000, a strong indicator of property value growth potential.
  • Median rent: $1,445, positioning this as a higher-cost rental market.
  • Racial composition: 79.05% white, 8.46% Asian, 5.17% Hispanic, 3.56% Black.

What This Means for You

For homebuyers, ZIP 53703 presents a competitive market with a median home value of $472,000. This suggests that while entry costs are high, properties may offer long-term value appreciation, especially in a central urban area like this. Budget-conscious buyers should align their finances with the median income of $46,618 to ensure affordability. Investors and real estate agents will find the slight surplus of housing units (21,025 vs. 20,143 households) intriguing, as it could signal opportunities for rental properties or flips, particularly with a median rent of $1,445 attracting steady demand. Small-business owners can leverage the diverse population of 37,467 and cultural mix to target niche markets, though high rent costs for commercial spaces may require strategic planning. Analysts can use these metrics to benchmark 53703 against neighboring ZIP codes for deeper market insights. Across all groups, the data points to a dynamic area with both challenges and opportunities.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into 53703? Start by visiting ZipcodeGPT for a user-friendly analysis tool tailored to your needs.
  • Enter any ZIP code to access up-to-date demographic, housing, and economic data to inform your decisions.
  • Use the insights to compare markets, spot trends, and make confident choices for your home, investment, or business plans.

Frequently Asked Questions about ZIP 53703

  • What is the population of ZIP 53703?
    As of 2023, the estimated population of ZIP 53703 is 37,467.
  • How many households are in ZIP 53703?
    ZIP 53703 has approximately 20,143 households as of 2023.
  • What is the median household income in ZIP 53703?
    The median household income is $46,618 (ACS 2023).
  • What is the median home value in ZIP 53703?
    The median value of owner-occupied homes is $472,000 (ACS 2023).
  • What is the median monthly rent in ZIP 53703?
    Median gross rent is approximately $1,445 per month (ACS 2023).

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