Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 54302, located in the Green Bay area of Wisconsin, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 31,000 and a diverse cultural makeup, this area presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Drawing from the latest data, we’ll break down key metrics on population, income, housing, and ethnicity to help you make informed decisions.
ZIP 54302 is home to 31,426 residents, making it a moderately sized community with a mix of urban and suburban characteristics. These individuals are distributed across 13,031 households, reflecting a variety of family structures and living arrangements. The total number of housing units stands at 13,390, indicating a slight surplus of available properties compared to occupied households. This balance suggests potential opportunities for buyers or renters looking to settle in the area, as well as for investors eyeing vacant units.
The median household income in ZIP 54302 is $55,772, which provides a glimpse into the economic stability of the area. This figure positions the community as a middle-income area, where residents have moderate purchasing power for local goods and services. On the housing front, the median home value is $164,500, offering a relatively affordable entry point for homebuyers compared to national averages. For renters, the median monthly rent is $881, which aligns with the income levels and suggests that housing costs are generally manageable for many residents. These metrics are critical for understanding affordability and investment potential in this ZIP code.
ZIP 54302 boasts a diverse population, with a racial and ethnic composition that reflects a blend of backgrounds. White residents make up 50.91% of the population, while Hispanic or Latino individuals account for a significant 34.9%, highlighting a strong cultural presence in the community. Asian residents comprise 4.98%, and Black residents represent 4.46%. This diversity can enrich the social fabric of the area, offering unique cultural experiences and business opportunities tailored to varied demographics.
For homebuyers, ZIP 54302 offers an affordable housing market with a median home value of $164,500, making it a viable option for first-time buyers or those seeking value in the Green Bay area. The slight surplus of housing units (13,390 total versus 13,031 households) could mean less competition for properties, potentially giving you negotiating power.
For real estate investors and agents, the combination of moderate home values and a diverse, growing population suggests potential for rental demand, especially with a median rent of $881 that fits the income profile of many residents. The diversity in the area could also attract a wide tenant base, enhancing occupancy rates.
For small-business owners, the demographic diversity (notably the significant Hispanic population at 34.9%) and median income of $55,772 indicate a market with varied needs and spending capacity. Tailoring products or services to cultural preferences or offering budget-friendly options could resonate well here.
For analysts, the data points to a stable, middle-income community with a balanced housing market. The diversity and slight housing surplus are trends worth monitoring for future growth or shifts in demand.
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