Aug. 30, 2025
If you're considering ZIP code 54304 for your next home, investment property, or business location, understanding the area's demographic and housing landscape is essential. Located in the Green Bay area of Wisconsin, this ZIP code offers a mix of suburban charm and economic opportunity. With a population of over 27,000 and a diverse community, 54304 presents a stable and accessible market for homebuyers, real estate investors, small-business owners, and analysts. In this detailed snapshot based on 2023 data, we break down key metrics to help you make informed decisions about living, investing, or operating in this area.
ZIP 54304 is home to a population of 27,876 residents as of 2023, making it a moderately sized community with a strong residential base. This population is spread across 12,501 households, indicating a balanced mix of family and individual living arrangements. The total number of housing units stands at 12,997, suggesting a slight surplus of available homes or apartments, which could be advantageous for prospective buyers or renters looking for options in this area. For businesses, this population size offers a sizable local customer base, while investors can note the potential for steady rental demand given the household density.
Financial metrics are critical when evaluating any area, and ZIP 54304 presents a solid economic profile. The median household income here is $60,369, reflecting a middle-income community with reasonable purchasing power. This income level supports a housing market where the median house value is $200,800—a price point that is accessible for many first-time buyers or investors seeking affordable properties with growth potential. For renters, the median rent of $935 per month offers a cost-effective alternative to homeownership, making 54304 appealing to a wide range of residents. These figures suggest a balanced market where affordability meets opportunity, whether you're buying, renting, or planning a business venture.
The demographic makeup of ZIP 54304 reflects a diverse yet predominantly white community. As of 2023, the racial composition is 71.33% white, 10.02% Hispanic, 5.42% Asian, and 2.47% Black, with the remainder comprising other or mixed-race groups. This diversity can be a draw for businesses aiming to cater to varied cultural preferences or for families seeking an inclusive environment. For investors and analysts, understanding this breakdown helps in assessing market needs, from housing styles to retail and service demands that align with the community's composition.
For homebuyers, ZIP 54304 offers an affordable entry into homeownership with a median house value of $200,800, well within reach for many middle-income families. The slight surplus of housing units (12,997 vs. 12,501 households) suggests you may have room to negotiate or find a property that fits your needs. Investors and real estate agents can capitalize on this market's stability—affordable home prices combined with a median rent of $935 indicate potential for positive cash flow on rental properties, especially given the area's population density. Small-business owners will find a community of nearly 28,000 residents with a median income of over $60,000, providing a reliable customer base for retail, services, or dining ventures. Analysts can use these metrics to benchmark 54304 against neighboring ZIP codes for deeper market insights. Whether your goal is to settle down, grow wealth, or expand a business, this area offers tangible opportunities grounded in its demographic and economic profile.
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