ZIP 54304 - 860Z200US54304 — Demographic Snapshot (2023)

Explore ZIP 54304 demographics, housing costs, and population insights for 2023 to guide homebuying, investing, and business decisions.

Aug. 30, 2025

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Overview

If you're considering ZIP code 54304 for your next home, investment property, or business location, understanding the area's demographic and housing landscape is essential. Located in the Green Bay area of Wisconsin, this ZIP code offers a mix of suburban charm and economic opportunity. With a population of over 27,000 and a diverse community, 54304 presents a stable and accessible market for homebuyers, real estate investors, small-business owners, and analysts. In this detailed snapshot based on 2023 data, we break down key metrics to help you make informed decisions about living, investing, or operating in this area.

Population & Households

ZIP 54304 is home to a population of 27,876 residents as of 2023, making it a moderately sized community with a strong residential base. This population is spread across 12,501 households, indicating a balanced mix of family and individual living arrangements. The total number of housing units stands at 12,997, suggesting a slight surplus of available homes or apartments, which could be advantageous for prospective buyers or renters looking for options in this area. For businesses, this population size offers a sizable local customer base, while investors can note the potential for steady rental demand given the household density.

Income & Housing Costs

Financial metrics are critical when evaluating any area, and ZIP 54304 presents a solid economic profile. The median household income here is $60,369, reflecting a middle-income community with reasonable purchasing power. This income level supports a housing market where the median house value is $200,800—a price point that is accessible for many first-time buyers or investors seeking affordable properties with growth potential. For renters, the median rent of $935 per month offers a cost-effective alternative to homeownership, making 54304 appealing to a wide range of residents. These figures suggest a balanced market where affordability meets opportunity, whether you're buying, renting, or planning a business venture.

Race & Ethnicity

The demographic makeup of ZIP 54304 reflects a diverse yet predominantly white community. As of 2023, the racial composition is 71.33% white, 10.02% Hispanic, 5.42% Asian, and 2.47% Black, with the remainder comprising other or mixed-race groups. This diversity can be a draw for businesses aiming to cater to varied cultural preferences or for families seeking an inclusive environment. For investors and analysts, understanding this breakdown helps in assessing market needs, from housing styles to retail and service demands that align with the community's composition.

Key Facts

  • Total population in ZIP 54304: 27,876 residents as of 2023.
  • Total households: 12,501, supporting a strong residential base.
  • Total housing units: 12,997, indicating potential availability for buyers or renters.
  • Median household income: $60,369, reflecting a stable middle-income community.
  • Median house value: $200,800, offering affordability in the housing market.
  • Median rent: $935 per month, providing cost-effective rental options.
  • Racial diversity: 71.33% white, 10.02% Hispanic, 5.42% Asian, 2.47% Black.

What This Means for You

For homebuyers, ZIP 54304 offers an affordable entry into homeownership with a median house value of $200,800, well within reach for many middle-income families. The slight surplus of housing units (12,997 vs. 12,501 households) suggests you may have room to negotiate or find a property that fits your needs. Investors and real estate agents can capitalize on this market's stability—affordable home prices combined with a median rent of $935 indicate potential for positive cash flow on rental properties, especially given the area's population density. Small-business owners will find a community of nearly 28,000 residents with a median income of over $60,000, providing a reliable customer base for retail, services, or dining ventures. Analysts can use these metrics to benchmark 54304 against neighboring ZIP codes for deeper market insights. Whether your goal is to settle down, grow wealth, or expand a business, this area offers tangible opportunities grounded in its demographic and economic profile.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into 54304? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
  • Enter any ZIP code to access up-to-date population, housing, and income metrics tailored to your needs.
  • Use the insights to compare markets, identify trends, and make data-driven decisions for your next move or investment.

Frequently Asked Questions about ZIP 54304

  • What is the population of ZIP 54304?
    As of 2023, the estimated population of ZIP 54304 is 27,876.
  • How many households are in ZIP 54304?
    ZIP 54304 has approximately 12,501 households as of 2023.
  • What is the median household income in ZIP 54304?
    The median household income is $60,369 (ACS 2023).
  • What is the median home value in ZIP 54304?
    The median value of owner-occupied homes is $200,800 (ACS 2023).
  • What is the median monthly rent in ZIP 54304?
    Median gross rent is approximately $935 per month (ACS 2023).

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