ZIP 54403 - 860Z200US54403 — Demographic Snapshot (2023)

Explore ZIP 54403 demographics, housing costs, and population insights for homebuyers, investors, and businesses in 2023.

Aug. 31, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 54403, located in central Wisconsin, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of nearly 25,000 and a mix of housing options, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you make informed decisions about living, working, or investing here.

Population & Households

ZIP 54403 is home to 24,976 residents, making it a moderately sized community with a stable population base. These individuals are distributed across 10,413 households, reflecting a community with a blend of families, singles, and retirees. The total number of housing units stands at 11,171, indicating a slight surplus of available homes compared to occupied households. This could signal opportunities for buyers or renters looking for options in a less competitive market.

Income & Housing Costs

The median household income in ZIP 54403 is $66,040, which suggests a solid economic foundation for many residents. This income level supports a comfortable lifestyle in an area where housing costs remain relatively affordable. The median house value is $179,400, offering a reasonable entry point for first-time homebuyers or investors seeking properties with potential for appreciation. For renters, the median rent is $942 per month, which aligns well with local income levels and provides an accessible option for those not ready to buy.

These figures indicate that ZIP 54403 strikes a balance between affordability and economic stability, making it an attractive location for individuals and families looking to settle down or for investors eyeing rental properties with steady demand.

Race & Ethnicity

The demographic makeup of ZIP 54403 is predominantly White, with 85.49% of the population identifying as such. Other racial and ethnic groups include Asian at 4.56%, Hispanic at 3.49%, and Black at 0.58%. This composition reflects a largely homogeneous community with some diversity, which may influence cultural amenities, local businesses, and community dynamics. For business owners or investors, understanding this demographic profile can help tailor services or marketing strategies to the area’s primary audience while also considering niche opportunities for diverse populations.

Key Facts

  • Total population: 24,976 residents in 2023.
  • Total households: 10,413, supporting a mix of family and individual living arrangements.
  • Total housing units: 11,171, suggesting availability for new residents or investors.
  • Median household income: $66,040, indicating a stable economic base.
  • Median house value: $179,400, an affordable option for many buyers.
  • Median rent: $942, reasonable for the local income level.
  • Racial composition: 85.49% White, 4.56% Asian, 3.49% Hispanic, 0.58% Black.

What This Means for You

For homebuyers, ZIP 54403 offers an affordable housing market with a median home value of $179,400, well within reach for those earning around the median income of $66,040. The slight surplus of housing units could mean less competition when searching for your ideal home.

For investors and real estate agents, the combination of reasonable home prices and a median rent of $942 suggests potential for solid returns on rental properties. The stable population and household numbers indicate consistent demand, reducing vacancy risks.

For small-business owners, the demographic profile and income levels point to a community with disposable income for goods and services. Tailoring offerings to the predominantly White population while exploring niche markets for Asian or Hispanic residents could maximize reach. The area’s size also supports local businesses with a built-in customer base of nearly 25,000.

For analysts, these metrics provide a baseline for deeper studies into economic trends, housing development potential, or community needs in ZIP 54403. The data reflects a balanced, stable area worth monitoring for future growth.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 54403? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing, and more, tailored to your needs.
  • Use the insights to inform your next move, investment, or business strategy with confidence.

Frequently Asked Questions about ZIP 54403

  • What is the population of ZIP 54403?
    As of 2023, the estimated population of ZIP 54403 is 24,976.
  • How many households are in ZIP 54403?
    ZIP 54403 has approximately 10,413 households as of 2023.
  • What is the median household income in ZIP 54403?
    The median household income is $66,040 (ACS 2023).
  • What is the median home value in ZIP 54403?
    The median value of owner-occupied homes is $179,400 (ACS 2023).
  • What is the median monthly rent in ZIP 54403?
    Median gross rent is approximately $942 per month (ACS 2023).

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