Aug. 30, 2025
If you're considering ZIP code 57104 for your next home, investment property, or business location, understanding the local demographics and housing landscape is essential. Located in a dynamic area, this ZIP code offers a mix of opportunities for homebuyers, real estate investors, small-business owners, and analysts. Using the latest 2023 data, this snapshot provides a clear picture of population trends, income levels, housing costs, and cultural diversity in 57104. Let’s dive into the numbers to help you make informed decisions.
ZIP code 57104 is home to a population of 27,406 residents as of 2023. This sizable community is spread across 12,390 households, indicating a vibrant and active area with a mix of family and individual living arrangements. The total number of housing units stands at 13,952, suggesting a slight surplus of available properties compared to occupied households. This could point to opportunities for buyers or renters looking to move into the area, as well as for investors seeking rental or resale potential.
The median household income in ZIP 57104 is $59,161, reflecting a moderate earning capacity that supports a stable local economy. For homebuyers and investors, the median house value of $183,700 offers an accessible entry point compared to many urban markets, making this area attractive for first-time buyers or those seeking affordable investment properties. Renters will find the median rent at $849 per month, which aligns with the income levels and provides a reasonable cost of living for individuals and families. These figures suggest that 57104 strikes a balance between affordability and economic opportunity, appealing to a wide range of residents and stakeholders.
The demographic makeup of ZIP 57104 showcases a diverse community with a blend of cultural backgrounds. The racial composition includes 66.58% White, 10.95% Black, 1.47% Asian, and 8.99% Hispanic residents. This diversity enriches the local culture, offering a welcoming environment for newcomers and businesses catering to varied customer bases. For small-business owners, this mix can translate into opportunities to serve a broad audience with tailored products or services, while homebuyers may appreciate the inclusive community vibe that comes with such diversity.
For homebuyers, ZIP 57104 presents an affordable housing market with a median home value of $183,700, ideal for those entering the market or seeking a cost-effective upgrade. The slight surplus of housing units (13,952 total versus 12,390 households) may also mean less competition when searching for a property. Investors and real estate agents can capitalize on this availability, targeting both rental demand (with median rent at $849) and potential resale value in a growing community of over 27,000 residents. Small-business owners will find a diverse customer base and a median household income of $59,161, which supports discretionary spending on local goods and services. Finally, analysts can use these metrics to assess market trends, forecast growth, or advise clients on strategic decisions in 57104. Whether you're settling down, investing, or launching a venture, this ZIP code offers tangible opportunities grounded in solid data.
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