Aug. 30, 2025
If you’re considering ZIP code 64801 for your next home, investment property, or business location, understanding the local demographics and housing landscape is essential. Located in the heart of its region, ZIP 64801 offers a diverse community with a population of over 36,000 and a housing market that balances affordability with opportunity. This snapshot, based on 2023 data, breaks down key metrics to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. From income levels to racial composition, we’ve got the insights you need to evaluate this area’s potential.
ZIP 64801 is home to a population of 36,398 residents as of 2023, making it a moderately sized community with a mix of families, professionals, and individuals. These residents are distributed across 15,494 households, reflecting a community with a strong residential base. With 17,460 total housing units in the area, there’s a notable inventory of homes, though not all are occupied. This gap between total units and households suggests opportunities for investors or buyers looking to enter the market, as well as potential for growth in housing demand.
The median household income in ZIP 64801 stands at $51,360, which provides a solid economic foundation for many residents. This income level supports a housing market where the median house value is $176,100—a price point that may appeal to first-time homebuyers or investors seeking affordable properties with potential for appreciation. For renters, the median rent is $884 per month, offering a cost-effective alternative to homeownership in this area. These figures indicate that ZIP 64801 strikes a balance between affordability and value, making it a practical choice for a range of budgets.
The demographic makeup of ZIP 64801 reflects a predominantly White population at 81.55%, with smaller but significant representation from other groups. Black residents account for 2.84% of the population, while Asian residents make up 2.17%. Additionally, 5.84% of the population identifies as Hispanic. This diversity, though not as pronounced as in larger urban centers, contributes to a community with varied perspectives and cultural influences. For businesses and investors, this mix can inform marketing strategies or community engagement efforts tailored to local needs.
For homebuyers, ZIP 64801 presents an opportunity to purchase at a median value of $176,100, which is within reach for many budgets, especially with a median household income of $51,360. The availability of housing units beyond the number of households suggests you may have room to negotiate or find a property that fits your needs. Investors and real estate agents can capitalize on the gap between housing units and occupied households, potentially targeting vacant properties for renovation or rental income, especially with a median rent of $884 that could attract tenants. Small-business owners will find a community of over 36,000 potential customers with a diverse, though predominantly White, demographic profile—ideal for tailoring products or services to local preferences. Analysts can use these metrics to benchmark ZIP 64801 against neighboring areas, identifying trends in affordability or population growth that could shape future opportunities.
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