Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 64804, located in the heart of Missouri, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of nearly 37,000 and a diverse housing market, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics—population, income, housing costs, and racial composition—to help you make informed decisions about living or working in 64804.
ZIP 64804 is home to 36,995 residents, making it a moderately sized community with a stable population base. This area supports 14,898 households, reflecting a mix of family and individual living arrangements. With 16,844 total housing units, there’s a slight surplus of homes compared to occupied households, which could indicate availability for new residents or investors looking to buy or rent properties. This balance suggests a community with room to grow, appealing to those seeking a place to settle or expand.
The median household income in ZIP 64804 stands at $62,081, positioning it as a middle-income area where residents enjoy a reasonable standard of living. Housing affordability aligns with this income level, with a median house value of $171,500—a price point that could attract first-time homebuyers or investors seeking properties with potential for appreciation. For renters, the median rent is $886 per month, offering a more budget-friendly option compared to owning in this market. These figures suggest that 64804 strikes a balance between cost and quality of life, making it a practical choice for various budgets.
The demographic makeup of ZIP 64804 is predominantly White, with 83.56% of the population identifying as such. Other groups include Black residents at 1.86%, Asian residents at 1.72%, and Hispanic or Latino residents at 6.2%. This composition reflects a community with a strong majority but also a presence of diversity that can enrich cultural and social experiences. For businesses and investors, understanding this breakdown can help tailor services or marketing strategies to the area’s primary demographic while remaining inclusive of smaller but significant groups.
For homebuyers, ZIP 64804 offers a promising market with median home values at $171,500, which could be within reach for many, especially with a median household income of $62,081. The slight surplus of housing units suggests you might have options to choose from, whether buying or renting at a median rate of $886. Investors and real estate agents can see potential in this area’s balanced market—affordable properties and a stable population base could mean steady demand for rentals or flips. The income levels also indicate that residents have the means to support local investments. Small-business owners should note the predominantly White demographic with a growing Hispanic presence, which could guide product offerings or marketing campaigns. A population of nearly 37,000 provides a solid customer base, especially for businesses catering to middle-income households. Analysts can use these metrics to benchmark 64804 against nearby ZIP codes, assessing growth potential or market saturation. Across all groups, this area’s data points to a stable, accessible community with room for personal and professional growth.
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