ZIP 65301 - 860Z200US65301 — Demographic Snapshot (2023)

Explore ZIP 65301 demographics: 35,347 residents, $58,906 median income, $159,700 median home value, and key housing insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering ZIP code 65301 for your next home, investment property, or business location, understanding the local demographics and housing landscape is essential. Located in central Missouri, this area offers a mix of affordability and community diversity that appeals to a wide range of stakeholders. With a population of over 35,000 and a median household income of nearly $59,000, ZIP 65301 presents opportunities for homebuyers, real estate investors, small-business owners, and analysts alike. In this detailed snapshot, we break down the 2023 data to help you make informed decisions about this region.

Population & Households

ZIP 65301 is home to a population of 35,347 residents, making it a moderately sized community with a stable residential base. This population is distributed across 13,759 households, indicating a strong foundation for local businesses and services. The total number of housing units stands at 15,096, suggesting a slight surplus of available properties compared to occupied households. This balance could mean opportunities for buyers or renters looking to settle in the area, as well as for investors seeking to fill vacant units.

Income & Housing Costs

The median household income in ZIP 65301 is $58,906, reflecting a community with moderate earning power. This income level supports a housing market that remains accessible for many families and individuals. The median house value is $159,700, which is relatively affordable compared to national averages, making this ZIP code an attractive option for first-time homebuyers or those seeking value in their real estate investments. For renters, the median rent is $865 per month, offering a cost-effective alternative to homeownership in a market where housing costs are manageable relative to income.

Race & Ethnicity

The demographic makeup of ZIP 65301 is predominantly White, with 81.23% of the population identifying as such. Hispanic residents account for 10.35% of the population, adding a notable layer of cultural diversity to the community. Black residents make up 2.87%, while Asian residents represent 0.72%. This composition reflects a primarily homogeneous area with pockets of diversity, which can influence community dynamics, local business offerings, and cultural events. For businesses and investors, understanding this breakdown can help tailor services or marketing strategies to the area’s unique demographic profile.

Key Facts

  • Total population: 35,347 residents, providing a sizable market for businesses and services.
  • Total households: 13,759, indicating a stable residential community.
  • Total housing units: 15,096, suggesting potential availability for new residents or investors.
  • Median household income: $58,906, supporting a moderate cost of living.
  • Median house value: $159,700, offering affordability in the housing market.
  • Median rent: $865, providing a budget-friendly option for renters.
  • Racial composition: 81.23% White, 10.35% Hispanic, 2.87% Black, 0.72% Asian, reflecting a diverse yet predominantly White community.

What This Means for You

For homebuyers, ZIP 65301 offers an affordable entry into homeownership with a median house value of $159,700, well within reach for many given the median income of $58,906. The availability of housing units (15,096 total) compared to households (13,759) suggests you may have options to choose from, potentially avoiding a highly competitive market. Investors and real estate agents can capitalize on this surplus of units, targeting both buyers and renters with properties that align with the area’s moderate income levels. The median rent of $865 also indicates a viable rental market for landlords.

For small-business owners, the population of 35,347 provides a solid customer base, while the demographic diversity—particularly the 10.35% Hispanic population—offers opportunities to cater to varied cultural needs. Analysts studying market trends will find the income-to-housing-cost ratio insightful, as it points to a sustainable living environment for most residents. Whether you’re buying, investing, or starting a business, ZIP 65301 presents a balanced and accessible community to explore.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 65301? Start by visiting ZipcodeGPT for a user-friendly platform to analyze demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your needs.
  • Use the insights to make data-driven decisions for your home purchase, investment strategy, or business planning.

Frequently Asked Questions about ZIP 65301

  • What is the population of ZIP 65301?
    As of 2023, the estimated population of ZIP 65301 is 35,347.
  • How many households are in ZIP 65301?
    ZIP 65301 has approximately 13,759 households as of 2023.
  • What is the median household income in ZIP 65301?
    The median household income is $58,906 (ACS 2023).
  • What is the median home value in ZIP 65301?
    The median value of owner-occupied homes is $159,700 (ACS 2023).
  • What is the median monthly rent in ZIP 65301?
    Median gross rent is approximately $865 per month (ACS 2023).

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