ZIP 65401 - 860Z200US65401 — Demographic Snapshot (2023)

Explore ZIP 65401 demographics: 32,476 residents, $52,768 median income, $206,500 median home value, and more housing insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 65401, located in the heart of Missouri, this demographic and housing snapshot offers a clear picture of the area’s current landscape. With data from 2023, we’ll break down key metrics like population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Whether you’re eyeing a family home, a rental property, or a commercial venture, understanding ZIP 65401’s profile is the first step to success.

Population & Households

ZIP 65401 is home to a population of 32,476 residents, making it a moderately sized community with a mix of urban and suburban characteristics. This population is distributed across 12,798 households, reflecting a diverse range of family structures and living arrangements. With 14,395 total housing units in the area, there’s a noticeable gap between occupied and available units, which could signal opportunities for buyers or investors looking to fill vacant properties. For businesses, this population size suggests a solid customer base, particularly for services catering to families and individuals.

Income & Housing Costs

The median household income in ZIP 65401 stands at $52,768, which provides a reasonable benchmark for affordability and spending power in the area. When it comes to housing, the median home value is $206,500, offering a relatively accessible entry point for homebuyers compared to national averages in many regions. For renters, the median rent is $796 per month, making this ZIP code an attractive option for those seeking affordable housing without sacrificing community amenities. These figures are critical for investors assessing potential returns on rental properties or for businesses gauging the disposable income of local residents.

Race & Ethnicity

The demographic makeup of ZIP 65401 is predominantly White, accounting for 84.5% of the population. Other groups include Black residents at 2.67%, Asian residents at 4.39%, and Hispanic or Latino individuals at 3.16%. This composition reflects a community with a strong majority but also a presence of diversity that can influence cultural offerings, business opportunities, and community dynamics. For small-business owners, understanding this breakdown can help tailor products or services to meet the needs of both the majority and minority populations. For homebuyers, it provides insight into the cultural fabric of the neighborhood.

Key Facts

  • Total population in ZIP 65401: 32,476 residents.
  • Total households: 12,798, indicating a mix of family and individual living arrangements.
  • Total housing units: 14,395, with some vacancy potential for buyers or investors.
  • Median household income: $52,768, reflecting moderate earning capacity.
  • Median home value: $206,500, an accessible price point for many buyers.
  • Median rent: $796, offering affordable options for tenants.
  • Racial composition: 84.5% White, 2.67% Black, 4.39% Asian, 3.16% Hispanic.

What This Means for You

For homebuyers, ZIP 65401 presents a compelling case with a median home value of $206,500 and reasonable rental costs at $796 per month. These numbers suggest you can find a home or rental that fits a moderate budget while living in a community of over 32,000 people with diverse needs and backgrounds. For investors and real estate agents, the gap between total housing units (14,395) and occupied households (12,798) hints at potential for flipping properties or developing rentals, especially given the affordable median rent that could attract tenants. For small-business owners, the population size and median income of $52,768 indicate a stable market for everyday goods and services, while the racial diversity offers a chance to cater to niche markets or cultural preferences. For analysts, these metrics provide a foundation for deeper studies into economic trends or housing demand in this Missouri ZIP code.

Run This Study Yourself

Want to dive deeper into ZIP 65401 or explore another area? Follow these steps to get tailored insights:

  • Visit ZipcodeGPT to access powerful demographic and housing analysis tools.
  • Enter any ZIP code to generate a detailed report with the latest data.
  • Use the insights to make informed decisions for buying, investing, or starting a business.

Frequently Asked Questions about ZIP 65401

  • What is the population of ZIP 65401?
    As of 2023, the estimated population of ZIP 65401 is 32,476.
  • How many households are in ZIP 65401?
    ZIP 65401 has approximately 12,798 households as of 2023.
  • What is the median household income in ZIP 65401?
    The median household income is $52,768 (ACS 2023).
  • What is the median home value in ZIP 65401?
    The median value of owner-occupied homes is $206,500 (ACS 2023).
  • What is the median monthly rent in ZIP 65401?
    Median gross rent is approximately $796 per month (ACS 2023).

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