Aug. 30, 2025
If you're considering a move, investment, or business opportunity in ZIP code 66048, understanding the local demographics and housing landscape is essential. Located in a dynamic area, this ZIP code offers a mix of residential stability and economic potential. With a population of over 35,000 and a median household income above the national average, 66048 presents opportunities for homebuyers, real estate investors, small-business owners, and analysts alike. This snapshot, based on 2023 data, breaks down the key metrics to help you make informed decisions.
ZIP code 66048 is home to a sizable population of 35,551 residents, spread across 14,034 households. This indicates a community with a strong residential base, ideal for businesses targeting families or individuals. The total number of housing units stands at 15,237, suggesting a slight surplus of available homes compared to occupied households. This balance could mean opportunities for buyers or renters looking to settle in the area, as well as for investors eyeing potential rental properties.
The median household income in ZIP 66048 is $71,520, reflecting a relatively strong economic foundation for the area. This income level supports a comfortable lifestyle for many residents and indicates purchasing power for local businesses. On the housing front, the median home value is $203,700, which positions 66048 as a moderately priced market compared to national figures. For renters, the median monthly rent is $954, offering an affordable alternative to homeownership. These figures suggest a balanced housing market that caters to a range of budgets, making it attractive for diverse groups.
The demographic makeup of ZIP 66048 is predominantly White, accounting for 75.66% of the population. Black residents make up 10.28%, while Asian residents represent 1.2%. Additionally, 5.8% of the population identifies as Hispanic. This diversity, though moderate, contributes to a varied cultural landscape that can appeal to businesses and residents seeking an inclusive community. Understanding this composition can help tailor marketing strategies for small businesses or guide community engagement for real estate professionals.
For homebuyers, ZIP 66048 offers a promising market with median home values at $203,700, which could be within reach for many, especially given the solid median income of $71,520. The slight surplus of housing units (15,237 total versus 14,034 households) suggests you might have room to negotiate or find a property that fits your needs. Investors and real estate agents can capitalize on this balance by targeting rental opportunities, especially with a median rent of $954 that appeals to a wide tenant base. Small-business owners will find a sizable and economically stable population of 35,551 to serve, with a diverse enough demographic mix to support varied products or services. Analysts can use these metrics to benchmark 66048 against neighboring areas, identifying trends in housing demand or income growth. Whether you're buying, investing, or building a business, these insights provide a clear starting point for your next steps.
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