ZIP 66104 - 860Z200US66104 — Demographic Snapshot (2023)

Explore ZIP 66104 demographics, housing costs, and population insights for 2023 to inform homebuying or investment decisions.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 66104, located in the Kansas City, Kansas area, this demographic and housing snapshot offers a clear picture of the community in 2023. With a diverse population, affordable housing, and a range of economic indicators, this area presents unique opportunities and considerations for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand what makes ZIP 66104 distinct and whether it aligns with your goals.

Population & Households

ZIP 66104 is home to a population of 26,820 residents as of 2023, making it a moderately sized community with a mix of urban and suburban characteristics. These residents are distributed across 9,475 households, reflecting a variety of family structures and living arrangements. With 11,088 total housing units in the area, there’s a notable presence of both occupied and vacant properties, which could signal opportunities for investors or buyers looking for available homes.

Income & Housing Costs

The median household income in ZIP 66104 stands at $56,745, positioning it as a community with moderate earning power. This income level suggests a working-class demographic, which can be a key consideration for businesses targeting local consumers or for buyers seeking affordability. On the housing front, the median house value is $117,900, offering a relatively low entry point for homeownership compared to national averages. For renters, the median rent is $996 per month, making this area accessible for those not yet ready to buy. These figures highlight ZIP 66104 as a cost-effective option in the broader Kansas City metro area.

Race & Ethnicity

ZIP 66104 boasts a richly diverse population, with a racial and ethnic composition that reflects a vibrant, multicultural community. Hispanic residents make up the largest group at 37.05%, followed by Black residents at 32.07%. White residents account for 19.77%, while Asian residents represent 4.69%. This diversity can be a significant draw for businesses seeking a varied customer base or for families looking for an inclusive environment to call home.

Key Facts

  • Total population: 26,820 residents in 2023, offering a sizable community for engagement.
  • Total households: 9,475, indicating a mix of family and individual living arrangements.
  • Total housing units: 11,088, with potential availability for new residents or investors.
  • Median household income: $56,745, reflecting moderate economic stability.
  • Median house value: $117,900, an affordable option for first-time buyers or investors.
  • Median rent: $996, providing a budget-friendly choice for renters.
  • Diverse demographics: Hispanic (37.05%), Black (32.07%), White (19.77%), and Asian (4.69%) populations.

What This Means for You

For homebuyers, ZIP 66104 offers an affordable entry into homeownership with a median house value of $117,900, well below many urban markets. The diverse community also means a culturally rich environment to raise a family or build connections. However, consider the median income of $56,745 when assessing long-term affordability and neighborhood amenities.

For investors and real estate agents, the gap between total housing units (11,088) and occupied households (9,475) suggests potential for rental properties or fixer-uppers. The low median house value could yield strong returns if the area sees future growth, though thorough market analysis is essential.

For small-business owners, the diverse population of 26,820 and moderate income levels indicate a market for affordable goods and services. Tailoring offerings to the cultural mix—especially the significant Hispanic and Black communities—could help build a loyal customer base.

For analysts, these metrics provide a baseline for tracking economic and demographic trends in ZIP 66104. The balance of affordability and diversity may point to future shifts in housing demand or business opportunities.

Run This Study Yourself

Want to dive deeper into ZIP 66104 or explore another area? Follow these steps to get tailored insights:

  • Visit ZipcodeGPT to access a powerful tool for demographic and housing analysis.
  • Enter any ZIP code to generate a detailed report with the latest data.
  • Use the insights to make informed decisions for buying, investing, or starting a business.

Frequently Asked Questions about ZIP 66104

  • What is the population of ZIP 66104?
    As of 2023, the estimated population of ZIP 66104 is 26,820.
  • How many households are in ZIP 66104?
    ZIP 66104 has approximately 9,475 households as of 2023.
  • What is the median household income in ZIP 66104?
    The median household income is $56,745 (ACS 2023).
  • What is the median home value in ZIP 66104?
    The median value of owner-occupied homes is $117,900 (ACS 2023).
  • What is the median monthly rent in ZIP 66104?
    Median gross rent is approximately $996 per month (ACS 2023).

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