ZIP 66204 - 860Z200US66204 — Demographic Snapshot (2023)

Explore ZIP 66204 demographics, housing costs, and population insights for 2023—key data for homebuyers and investors.

Sept. 20, 2025

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Overview

If you’re considering ZIP code 66204 for your next home, investment, or business venture, this demographic and housing snapshot offers a clear picture of the area in 2023. Located in the heart of Johnson County, Kansas, this ZIP code covers parts of Overland Park and Merriam, blending suburban charm with accessibility. Whether you’re a homebuyer, real estate investor, small-business owner, or data analyst, understanding the population dynamics, income levels, and housing metrics of 66204 can guide your decisions. Let’s dive into the numbers to uncover what makes this area unique and how it aligns with your goals.

Population & Households

In 2023, ZIP code 66204 is home to a population of 18,557 residents. This moderate-sized community is spread across 8,705 households, indicating a mix of family and individual living arrangements. With 9,292 total housing units in the area, there’s a slight surplus of available homes compared to occupied households, which could signal opportunities for buyers or renters looking to move in. This balance between population and housing stock suggests a stable community with room for growth, appealing to those seeking a settled yet dynamic environment.

Income & Housing Costs

Financial metrics are critical when evaluating any area, and ZIP 66204 presents a solid economic profile. The median household income stands at $75,248, reflecting a comfortable earning capacity for many residents. This income level supports a housing market where the median house value is $254,400—a reasonable figure for the region, offering potential for both first-time buyers and seasoned investors. For renters, the median rent is $1,319 per month, which aligns with the income levels and suggests affordability for a significant portion of the population. These figures point to a balanced market where housing costs are manageable relative to earnings, a key consideration for anyone planning to relocate or invest.

Race & Ethnicity

The demographic makeup of ZIP 66204 offers insight into the community’s diversity. The racial composition in 2023 shows that 71.36% of residents identify as White, 7.22% as Black, 1.09% as Asian, and 16.81% as Hispanic. This distribution indicates a predominantly White area with notable Hispanic representation, contributing to a culturally varied environment. For businesses and investors, this diversity can translate into a broad customer base or tenant pool, while homebuyers may appreciate the inclusive atmosphere that comes with a mix of backgrounds.

Key Facts

  • Total population in ZIP 66204: 18,557 residents in 2023.
  • Total households: 8,705, supporting a community of varied living arrangements.
  • Total housing units: 9,292, suggesting availability for new occupants.
  • Median household income: $75,248, indicating a stable economic base.
  • Median house value: $254,400, accessible for many buyers.
  • Median rent: $1,319, reflecting reasonable rental costs.
  • Racial diversity: 71.36% White, 16.81% Hispanic, 7.22% Black, 1.09% Asian.

What This Means for You

For homebuyers, ZIP 66204 offers a promising mix of affordability and value. With a median home price of $254,400 and a median income of $75,248, purchasing a home here is within reach for many, especially in a stable suburban setting. The slight surplus of housing units (9,292 total vs. 8,705 households) could mean less competition when searching for your ideal property.

For investors and real estate agents, the numbers suggest a balanced market with potential for growth. The rental market, with a median rent of $1,319, supports steady demand, while the diversity of the population (16.81% Hispanic, 7.22% Black) broadens the tenant pool. This ZIP code could be a smart choice for rental properties or fix-and-flip opportunities.

For small-business owners, the demographic diversity and solid median income indicate a community with varied needs and purchasing power. Whether you’re opening a retail store, service-based business, or restaurant, the population of 18,557 offers a sizable local market to tap into.

For analysts, these metrics provide a foundation for deeper research into housing trends, economic stability, and demographic shifts in 66204, helping to inform broader regional studies or investment strategies.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into 66204? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your needs.
  • Use the insights to make informed decisions, whether you’re buying a home, investing, or planning a business in the area.

Frequently Asked Questions about ZIP 66204

  • What is the population of ZIP 66204?
    As of 2023, the estimated population of ZIP 66204 is 18,557.
  • How many households are in ZIP 66204?
    ZIP 66204 has approximately 8,705 households as of 2023.
  • What is the median household income in ZIP 66204?
    The median household income is $75,248 (ACS 2023).
  • What is the median home value in ZIP 66204?
    The median value of owner-occupied homes is $254,400 (ACS 2023).
  • What is the median monthly rent in ZIP 66204?
    Median gross rent is approximately $1,319 per month (ACS 2023).

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