Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 68025, understanding the local demographic and housing landscape is essential. Located in a dynamic area, this ZIP code offers a blend of residential stability and growth potential. With a population of over 31,000 and a median household income of nearly $70,000, ZIP 68025 presents a compelling profile for homebuyers, real estate investors, small-business owners, and data analysts. This article breaks down the key metrics for 2023, providing actionable insights to help you make informed decisions.
ZIP 68025 is home to a population of 31,201 individuals, making it a moderately sized community with a strong residential base. This population is distributed across 12,535 households, reflecting a mix of family and individual living arrangements. The total number of housing units stands at 14,017, indicating some availability of vacant or secondary properties. For those looking to settle or invest, this balance suggests a community with room for growth while maintaining a stable, lived-in feel.
The median household income in ZIP 68025 is $69,467, positioning it as a middle-to-upper income area with solid earning potential for residents. This income level supports a housing market where the median home value is $201,900—a price point that offers affordability compared to many urban centers, yet reflects a desirable location. For renters, the median rent is $1,005 per month, which aligns with the income levels and suggests a balanced cost of living. These figures are particularly relevant for homebuyers assessing affordability and for investors evaluating rental yield potential.
The demographic makeup of ZIP 68025 shows a predominantly white population at 77.98%, with a significant Hispanic presence at 17.96%. Other racial groups include Black residents at 0.55% and Asian residents at 0.26%. This diversity, particularly the notable Hispanic community, indicates a culturally rich area that may appeal to businesses and families seeking an inclusive environment. Understanding these demographics can help tailor real estate marketing strategies or business offerings to meet the needs of the local population.
For homebuyers, ZIP 68025 offers a promising mix of affordability and community size. With a median home value of $201,900 and a median income of $69,467, purchasing power is within reach for many families or individuals looking to settle in a stable area. The availability of over 14,000 housing units also suggests options across different price points and styles.
For investors and real estate agents, the data points to potential in both buying and renting markets. The gap between total housing units and households (nearly 1,500 units) could indicate opportunities for flipping properties or developing rentals, especially with a median rent of $1,005 that supports consistent cash flow. The diverse demographic profile also means marketing to a broader audience could yield results.
For small-business owners, the population of over 31,000 and a significant Hispanic community offer a sizable customer base with varied needs. Tailoring products or services—whether in retail, food, or professional sectors—to reflect this diversity could build loyalty and drive growth. The solid median income further supports discretionary spending potential.
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