Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 68104, located in the heart of Omaha, Nebraska, this demographic and housing snapshot offers a clear picture of the area. With data from 2023, we’ve compiled key metrics on population, income, housing, and diversity to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Whether you’re looking for an affordable home, a rental property, or a strategic location for your next venture, understanding ZIP 68104’s profile is the first step.
ZIP 68104 is home to a population of 37,003 residents as of 2023, making it a moderately sized community with a mix of urban and suburban characteristics. This area supports 15,383 households, reflecting a diverse range of family structures and living arrangements. With 16,330 total housing units, there’s a slight surplus of available properties compared to occupied households, which could indicate opportunities for buyers or renters looking to settle in this area.
The median household income in ZIP 68104 stands at $57,488, positioning it as a middle-income area with reasonable affordability for many families and individuals. Housing costs align with this income level, with a median house value of $157,700—a price point that may appeal to first-time homebuyers or investors seeking entry-level properties. For renters, the median rent is $1,049 per month, offering a more budget-friendly option compared to many urban markets. These figures suggest that ZIP 68104 balances affordability with access to the amenities of a larger city like Omaha.
ZIP 68104 boasts a diverse community, with a racial and ethnic composition that reflects a blend of backgrounds. White residents make up 49.75% of the population, followed by Black residents at 22.97%, Asian residents at 12.18%, and Hispanic residents at 7.35%. This diversity creates a culturally rich environment, which can be a draw for families, businesses, and investors who value inclusive communities. It also signals potential for businesses catering to varied cultural needs or preferences.
For homebuyers, ZIP 68104 presents an opportunity to enter the housing market at a reasonable price point with a median home value of $157,700. The area’s diversity and population size suggest a vibrant community with access to local schools, parks, and services, ideal for families or individuals seeking a connected neighborhood.
For real estate investors and agents, the slight surplus of housing units (16,330 total units versus 15,383 households) hints at potential vacancies or properties available for purchase or rental. With a median rent of $1,049, there’s room to attract tenants in a competitive yet affordable market, especially in a diverse area like this one.
For small-business owners, the demographic mix and population of 37,003 offer a broad customer base. The cultural diversity—spanning White, Black, Asian, and Hispanic residents—means businesses can tailor offerings to varied needs, from ethnic foods to specialized services. The median income of $57,488 also indicates a community with disposable income for local goods and services.
For analysts, these metrics provide a foundation for deeper research into trends like housing demand, income growth, or demographic shifts in ZIP 68104, helping to inform broader market strategies or policy recommendations.
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