ZIP 72023 - 860Z200US72023 — Demographic Snapshot (2023)

Explore ZIP 72023 demographics: 36,813 residents, $76,157 median income, $202,400 median home value, and key housing insights for 2023.

Aug. 30, 2025

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Overview

If you're considering ZIP code 72023 for your next home, investment property, or business location, understanding the local demographics and housing landscape is crucial. Located in a dynamic area, ZIP 72023 offers a blend of suburban appeal and economic opportunity. This snapshot, based on 2023 data, provides a clear picture of the population, income levels, housing costs, and racial composition. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions about this community.

Population & Households

ZIP 72023 is home to a population of 36,813 residents, making it a moderately sized community with room for growth and engagement. These individuals are distributed across 13,854 households, reflecting a strong base of families and individuals. With 14,901 total housing units in the area, there’s a slight surplus of homes compared to households, which could indicate availability for new residents or investors looking to enter the market. This balance suggests a stable residential environment with potential opportunities for those seeking to buy or rent in the area.

Income & Housing Costs

The median household income in ZIP 72023 stands at $76,157, pointing to a relatively affluent community with solid earning power. This income level supports a comfortable lifestyle and indicates a market where residents have disposable income for local businesses and services. On the housing front, the median home value is $202,400, offering a reasonable entry point for buyers compared to many urban markets. For renters, the median rent is $978 per month, which is affordable relative to the income levels, making this ZIP code attractive for those not yet ready to buy. These figures suggest a balanced housing market with options for various budgets.

Race & Ethnicity

The demographic makeup of ZIP 72023 is predominantly White, accounting for 84.54% of the population. Other groups include Black residents at 3.92%, Asian residents at 2.14%, and Hispanic or Latino individuals at 4.68%. This composition reflects a largely homogeneous community with some diversity, which may influence cultural amenities, local businesses, and community dynamics. For businesses and investors, understanding this breakdown can help tailor offerings or marketing strategies to resonate with the majority demographic while also addressing the needs of smaller but significant minority groups.

Key Facts

  • Total population: 36,813 residents, indicating a sizable community.
  • Total households: 13,854, showing a strong residential base.
  • Total housing units: 14,901, suggesting potential availability for new occupants.
  • Median household income: $76,157, reflecting economic stability.
  • Median home value: $202,400, a competitive price for homebuyers.
  • Median rent: $978, an affordable option for renters.
  • Racial composition: 84.54% White, with smaller Black, Asian, and Hispanic populations.

What This Means for You

For homebuyers, ZIP 72023 offers a promising opportunity with median home values at $202,400, which are accessible compared to many neighboring areas, paired with a median income that supports mortgage affordability. The slight surplus of housing units could mean less competition when searching for your ideal home. Investors and real estate agents will find a stable market here, with potential for rental properties given the reasonable median rent of $978 and a population large enough to sustain demand. The income levels also suggest tenants who can pay reliably. For small-business owners, the population of over 36,000 and a median income of $76,157 indicate a customer base with purchasing power, ideal for retail, services, or dining ventures. Finally, analysts can use this data to benchmark ZIP 72023 against other areas, noting its demographic stability and economic potential as key drivers for future growth.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 72023? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your needs.
  • Use the insights to compare markets, identify opportunities, and make data-driven decisions for your home, investment, or business plans.

Frequently Asked Questions about ZIP 72023

  • What is the population of ZIP 72023?
    As of 2023, the estimated population of ZIP 72023 is 36,813.
  • How many households are in ZIP 72023?
    ZIP 72023 has approximately 13,854 households as of 2023.
  • What is the median household income in ZIP 72023?
    The median household income is $76,157 (ACS 2023).
  • What is the median home value in ZIP 72023?
    The median value of owner-occupied homes is $202,400 (ACS 2023).
  • What is the median monthly rent in ZIP 72023?
    Median gross rent is approximately $978 per month (ACS 2023).

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