ZIP 72204 - 860Z200US72204 — Demographic Snapshot (2023)

Explore ZIP 72204 demographics, housing costs, and population insights for 2023. Key data for homebuyers, investors, and businesses.

Aug. 30, 2025

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Overview

If you’re considering ZIP code 72204 for a home purchase, investment opportunity, or business venture, understanding the area’s demographic and housing landscape is essential. Located in Arkansas, this ZIP code offers a diverse community with unique characteristics that can influence your decision. This 2023 snapshot provides a clear, data-driven look at population, income, housing, and racial composition to help you assess whether 72204 aligns with your goals. Let’s dive into the numbers and uncover what makes this area stand out for homebuyers, real estate investors, small-business owners, and analysts.

Population & Households

ZIP 72204 is home to a population of 31,219 residents, making it a moderately sized community with a mix of urban and suburban vibes. These residents are distributed across 12,423 households, reflecting a variety of family structures and living arrangements. With 14,570 total housing units in the area, there’s a notable difference between occupied and vacant properties, which could signal opportunities for investors or buyers looking for available homes. This balance of population and household density offers a glimpse into the community’s scale and potential for growth or stability.

Income & Housing Costs

Financial metrics are critical when evaluating any area, and ZIP 72204 presents a median household income of $39,088. This figure suggests a working-class community where affordability is a key consideration for residents. On the housing front, the median house value stands at $117,600, positioning 72204 as a relatively accessible market for first-time homebuyers or investors seeking lower entry costs. For renters, the median rent is $1,016 per month, which aligns with the income levels and indicates a rental market that could appeal to both tenants and landlords. These numbers provide a practical foundation for assessing affordability and investment potential in this ZIP code.

Race & Ethnicity

The demographic makeup of ZIP 72204 is notably diverse, with a racial composition that reflects a rich cultural tapestry. The largest group is Black or African American at 66.42% of the population, followed by White residents at 18.17%. Hispanic or Latino individuals make up 11.93%, while Asian residents account for 0.49%. This diversity can be a significant draw for businesses aiming to serve a varied customer base or for families seeking a multicultural environment. Understanding these dynamics can help you gauge community needs and opportunities for engagement in 72204.

Key Facts

  • Total population: 31,219 residents in ZIP 72204.
  • Total households: 12,423, indicating a mix of family and individual living arrangements.
  • Total housing units: 14,570, with potential vacancies for buyers or investors.
  • Median household income: $39,088, reflecting a working-class economic profile.
  • Median house value: $117,600, offering affordability for homebuyers.
  • Median rent: $1,016, suggesting a balanced rental market.
  • Racial diversity: Predominantly Black (66.42%), with significant White (18.17%) and Hispanic (11.93%) populations.

What This Means for You

For homebuyers, ZIP 72204 offers an affordable entry point with a median house value of $117,600, ideal for first-time buyers or those on a budget. The diverse community also means a welcoming environment for families of varied backgrounds. Investors and real estate agents will note the gap between total housing units (14,570) and households (12,423), which may point to vacant properties or untapped rental potential—especially with a median rent of $1,016 that aligns with local income levels. Small-business owners can leverage the area’s diversity and population size of over 31,000 to target a broad customer base, particularly in sectors like retail or services that cater to multicultural needs. Analysts can use these metrics to track trends in affordability and demographic shifts, providing deeper insights for clients or stakeholders. Whether you’re buying, investing, or building a business, 72204 presents a practical mix of opportunity and value.

Run This Study Yourself

  • Want to explore ZIP 72204 or another area in greater detail? Start by visiting ZipcodeGPT for a user-friendly platform to access demographic and housing data.
  • Input any ZIP code to generate a customized report with the latest stats, tailored to your specific interests as a buyer, investor, or business owner.
  • Use the insights to make informed decisions, whether you’re scouting a new home, evaluating investment potential, or planning a business expansion.

Frequently Asked Questions about ZIP 72204

  • What is the population of ZIP 72204?
    As of 2023, the estimated population of ZIP 72204 is 31,219.
  • How many households are in ZIP 72204?
    ZIP 72204 has approximately 12,423 households as of 2023.
  • What is the median household income in ZIP 72204?
    The median household income is $39,088 (ACS 2023).
  • What is the median home value in ZIP 72204?
    The median value of owner-occupied homes is $117,600 (ACS 2023).
  • What is the median monthly rent in ZIP 72204?
    Median gross rent is approximately $1,016 per month (ACS 2023).

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