Aug. 30, 2025
If you’re considering ZIP code 72204 for a home purchase, investment opportunity, or business venture, understanding the area’s demographic and housing landscape is essential. Located in Arkansas, this ZIP code offers a diverse community with unique characteristics that can influence your decision. This 2023 snapshot provides a clear, data-driven look at population, income, housing, and racial composition to help you assess whether 72204 aligns with your goals. Let’s dive into the numbers and uncover what makes this area stand out for homebuyers, real estate investors, small-business owners, and analysts.
ZIP 72204 is home to a population of 31,219 residents, making it a moderately sized community with a mix of urban and suburban vibes. These residents are distributed across 12,423 households, reflecting a variety of family structures and living arrangements. With 14,570 total housing units in the area, there’s a notable difference between occupied and vacant properties, which could signal opportunities for investors or buyers looking for available homes. This balance of population and household density offers a glimpse into the community’s scale and potential for growth or stability.
Financial metrics are critical when evaluating any area, and ZIP 72204 presents a median household income of $39,088. This figure suggests a working-class community where affordability is a key consideration for residents. On the housing front, the median house value stands at $117,600, positioning 72204 as a relatively accessible market for first-time homebuyers or investors seeking lower entry costs. For renters, the median rent is $1,016 per month, which aligns with the income levels and indicates a rental market that could appeal to both tenants and landlords. These numbers provide a practical foundation for assessing affordability and investment potential in this ZIP code.
The demographic makeup of ZIP 72204 is notably diverse, with a racial composition that reflects a rich cultural tapestry. The largest group is Black or African American at 66.42% of the population, followed by White residents at 18.17%. Hispanic or Latino individuals make up 11.93%, while Asian residents account for 0.49%. This diversity can be a significant draw for businesses aiming to serve a varied customer base or for families seeking a multicultural environment. Understanding these dynamics can help you gauge community needs and opportunities for engagement in 72204.
For homebuyers, ZIP 72204 offers an affordable entry point with a median house value of $117,600, ideal for first-time buyers or those on a budget. The diverse community also means a welcoming environment for families of varied backgrounds. Investors and real estate agents will note the gap between total housing units (14,570) and households (12,423), which may point to vacant properties or untapped rental potential—especially with a median rent of $1,016 that aligns with local income levels. Small-business owners can leverage the area’s diversity and population size of over 31,000 to target a broad customer base, particularly in sectors like retail or services that cater to multicultural needs. Analysts can use these metrics to track trends in affordability and demographic shifts, providing deeper insights for clients or stakeholders. Whether you’re buying, investing, or building a business, 72204 presents a practical mix of opportunity and value.
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