ZIP 72704 - 860Z200US72704 — Demographic Snapshot (2023)

Explore ZIP 72704 demographics: 29,475 residents, $88,991 median income, $301,600 median home value, and more housing insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 72704, located in the Fayetteville area of Arkansas, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ll break down key metrics like population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Whether you’re eyeing a family home, a rental property, or a commercial venture, understanding ZIP 72704’s profile is the first step to success.

Population & Households

ZIP 72704 is home to a population of 29,475 residents, making it a moderately sized community with a mix of urban and suburban characteristics. This area supports 12,898 households, reflecting a vibrant residential base. With 14,098 total housing units, there’s a slight surplus of properties over occupied households, which could indicate opportunities for buyers or renters looking for availability. This balance suggests a stable community with room for growth, ideal for those seeking a settled yet dynamic place to live or invest.

Income & Housing Costs

The median household income in ZIP 72704 stands at $88,991, which is notably strong for the region and points to a relatively affluent population. This income level supports a robust local economy, benefiting small businesses and service providers. On the housing front, the median home value is $301,600, reflecting a competitive but accessible market for buyers with solid financial footing. For renters, the median rent is $1,163 per month, which aligns with the area’s income levels and suggests a balanced cost of living. These figures highlight ZIP 72704 as a place where both homeownership and renting are viable options depending on your goals.

Race & Ethnicity

The demographic makeup of ZIP 72704 offers insight into its cultural fabric. The population is predominantly White at 76.9%, with smaller but significant representation from other groups: Black residents make up 3.01%, Asian residents account for 2.31%, and Hispanic or Latino individuals comprise 6.59%. This composition indicates a primarily homogeneous community with pockets of diversity, which can influence local culture, business offerings, and community dynamics. For businesses and investors, this mix suggests a market that may cater largely to a majority demographic while still offering niche opportunities to serve diverse needs.

Key Facts

  • Total population: 29,475 residents in 2023, a sizable community for residential and commercial activity.
  • Total households: 12,898, indicating a strong base of family and individual units.
  • Total housing units: 14,098, suggesting some availability for new occupants or investors.
  • Median household income: $88,991, reflecting economic stability and purchasing power.
  • Median home value: $301,600, a competitive price point for the area’s income levels.
  • Median rent: $1,163, offering a reasonable option for non-homeowners.
  • Racial composition: 76.9% White, 3.01% Black, 2.31% Asian, 6.59% Hispanic, showing moderate diversity.

What This Means for You

For homebuyers, ZIP 72704 presents a promising market with a median home value of $301,600, which pairs well with the area’s strong median income of $88,991. This suggests you’re likely to find quality properties within reach if your finances align with local standards. The slight surplus of housing units over households also hints at potential availability, giving you room to negotiate or choose.

For investors and real estate agents, the data points to a stable rental market with a median rent of $1,163, appealing to a tenant base with solid earning power. The population size and household count indicate consistent demand, whether for rentals or flips, while the income levels suggest tenants can afford competitive rates.

For small-business owners, the economic strength of ZIP 72704, coupled with a population of nearly 30,000, offers a reliable customer base. The racial composition may guide your product or service focus, while the income data assures that many residents have disposable income for local spending. Consider how your business can meet the needs of this primarily White but moderately diverse community.

Run This Study Yourself

Want to dive deeper into ZIP 72704 or explore another area? Analyzing demographic and housing data can uncover hidden opportunities tailored to your needs. Here’s how to get started:

  • Visit ZipcodeGPT to access powerful tools for ZIP code analysis.
  • Enter any ZIP code to pull up-to-date demographic, income, and housing metrics.
  • Use the insights to inform your homebuying, investing, or business decisions with confidence.

Frequently Asked Questions about ZIP 72704

  • What is the population of ZIP 72704?
    As of 2023, the estimated population of ZIP 72704 is 29,475.
  • How many households are in ZIP 72704?
    ZIP 72704 has approximately 12,898 households as of 2023.
  • What is the median household income in ZIP 72704?
    The median household income is $88,991 (ACS 2023).
  • What is the median home value in ZIP 72704?
    The median value of owner-occupied homes is $301,600 (ACS 2023).
  • What is the median monthly rent in ZIP 72704?
    Median gross rent is approximately $1,163 per month (ACS 2023).

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