Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP 72764, located in the heart of Northwest Arkansas, this demographic and housing snapshot offers a clear picture of the area. With a population of over 57,000 and a diverse community, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Using the latest 2023 data, we’ll break down key metrics to help you make informed decisions about living, investing, or operating in this dynamic region.
ZIP 72764 is home to a substantial population of 57,468 residents, making it a bustling area with significant community activity. This population is spread across 19,436 households, indicating a mix of family and individual living arrangements. The total number of housing units stands at 20,781, suggesting a slight surplus of available homes relative to occupied households. This could point to potential opportunities for buyers or renters looking to settle in the area, as well as for investors eyeing vacant properties.
The median household income in ZIP 72764 is $61,569, reflecting a moderate earning capacity that supports a range of lifestyles. For homebuyers and investors, the median house value of $226,100 offers a relatively accessible entry point compared to many urban markets, potentially appealing to first-time buyers or those seeking value-driven investments. Meanwhile, the median rent of $984 per month provides an affordable option for renters, while also offering landlords a benchmark for setting competitive rental rates. These figures suggest a balanced housing market that caters to a variety of financial situations.
ZIP 72764 stands out for its diverse population, which can enrich community life and business opportunities. The racial and ethnic composition includes 32.8% White, 3.24% Black, 2.01% Asian, and a significant 43.79% Hispanic population. This diversity indicates a multicultural environment that could be particularly attractive to businesses aiming to serve varied customer bases or to families seeking inclusive communities. Understanding this demographic mix is crucial for tailoring services, marketing strategies, or community engagement efforts in this area.
For homebuyers, ZIP 72764 offers a promising mix of affordability and community size. With a median home value of $226,100 and a slight surplus of housing units, you may find good options to fit your budget, especially if you’re looking for a diverse and vibrant neighborhood. The median rent of $984 also makes this area a viable choice for those not ready to buy.
For investors and real estate agents, the data points to potential in both rental and purchase markets. The income levels suggest tenants can support reasonable rents, while the home values indicate room for appreciation or flipping opportunities, especially with over 1,300 unoccupied housing units to explore.
For small-business owners, the large and diverse population of 57,468 offers a broad customer base. The significant Hispanic demographic (43.79%) could be a key focus for culturally tailored products or services, while the moderate median income suggests pricing strategies should balance affordability with profitability.
For analysts, these metrics provide a foundation for deeper studies into housing trends, economic stability, or cultural dynamics in ZIP 72764, helping to inform broader regional strategies or policy recommendations.
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