ZIP 73401 - 860Z200US73401 — Demographic Snapshot (2023)

Explore ZIP 73401 demographics, housing costs, and population insights for 2023—key data for homebuyers and investors.

Aug. 30, 2025

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Overview

If you’re considering ZIP code 73401 for a home purchase, investment opportunity, or business venture, understanding the local demographics and housing landscape is essential. Located in southern Oklahoma, this area offers a mix of affordability and community diversity that appeals to a wide range of stakeholders. This snapshot, based on 2023 data, breaks down population stats, household income, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights provide a clear picture of what life and opportunity look like in 73401.

Population & Households

ZIP code 73401 is home to a population of 36,228 residents as of 2023. This sizable community is distributed across 14,240 households, indicating a robust local base for businesses and services. The total number of housing units stands at 16,349, suggesting a mix of occupied and available properties that could interest investors or buyers looking for options. With a moderate population density, this area strikes a balance between suburban accessibility and a less crowded feel, making it a potential fit for families and individuals seeking space without isolation.

Income & Housing Costs

Financial metrics are a critical factor when evaluating any area, and ZIP 73401 presents a compelling case. The median household income here is $60,288, reflecting a stable economic foundation for many residents. For homebuyers, the median house value of $174,700 offers an affordable entry point compared to national averages, making this ZIP code attractive for first-time buyers or those looking to downsize. Renters, meanwhile, face a median rent of $960 per month, which aligns with the income levels and provides a reasonable cost of living for those not ready to buy. These figures suggest that 73401 could be a smart choice for balancing affordability with quality of life.

Race & Ethnicity

Diversity shapes the cultural fabric of any community, and ZIP 73401 reflects a varied demographic profile. The racial composition in 2023 shows that 64.77% of residents identify as White, 6.73% as Black, 1.47% as Asian, and 9.23% as Hispanic. This mix indicates a predominantly White population with notable representation from other groups, fostering a community with diverse perspectives and experiences. For businesses, this diversity can translate into a broad customer base, while families may appreciate the cultural richness in schools and local events.

Key Facts

  • Total population in ZIP 73401: 36,228 residents.
  • Total households: 14,240, supporting a strong community base.
  • Total housing units: 16,349, indicating potential availability for buyers or renters.
  • Median household income: $60,288, reflecting economic stability.
  • Median house value: $174,700, an affordable option for many buyers.
  • Median rent: $960, offering reasonable costs for renters.
  • Racial composition: 64.77% White, 9.23% Hispanic, 6.73% Black, 1.47% Asian.

What This Means for You

For homebuyers, ZIP 73401 offers an affordable housing market with a median home value of $174,700, ideal for those entering the market or seeking value-driven purchases. The reasonable median rent of $960 also makes this area accessible for those preferring flexibility over ownership. Real estate investors and agents will note the surplus of housing units (16,349 total) compared to households (14,240), which could signal opportunities for rental properties or fixer-uppers in a stable market. Small-business owners can leverage the population of over 36,000 and diverse demographic makeup to target a wide customer base, particularly in sectors like retail or services that thrive on community engagement. Analysts, meanwhile, can use these metrics to benchmark 73401 against neighboring ZIP codes for deeper market studies. Across all groups, the area’s income levels and housing costs suggest a sustainable environment for growth and investment without the strain of inflated prices.

Run This Study Yourself

Want to dive deeper into ZIP 73401 or compare it with other areas? Follow these steps to uncover detailed insights tailored to your needs:

  • Visit ZipcodeGPT to access a powerful tool for demographic and housing analysis.
  • Enter any ZIP code, including 73401, to generate a comprehensive report with the latest data.
  • Use the insights to inform your homebuying, investment, or business decisions with confidence.

Frequently Asked Questions about ZIP 73401

  • What is the population of ZIP 73401?
    As of 2023, the estimated population of ZIP 73401 is 36,228.
  • How many households are in ZIP 73401?
    ZIP 73401 has approximately 14,240 households as of 2023.
  • What is the median household income in ZIP 73401?
    The median household income is $60,288 (ACS 2023).
  • What is the median home value in ZIP 73401?
    The median value of owner-occupied homes is $174,700 (ACS 2023).
  • What is the median monthly rent in ZIP 73401?
    Median gross rent is approximately $960 per month (ACS 2023).

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