Aug. 30, 2025
If you’re considering ZIP code 73401 for a home purchase, investment opportunity, or business venture, understanding the local demographics and housing landscape is essential. Located in southern Oklahoma, this area offers a mix of affordability and community diversity that appeals to a wide range of stakeholders. This snapshot, based on 2023 data, breaks down population stats, household income, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights provide a clear picture of what life and opportunity look like in 73401.
ZIP code 73401 is home to a population of 36,228 residents as of 2023. This sizable community is distributed across 14,240 households, indicating a robust local base for businesses and services. The total number of housing units stands at 16,349, suggesting a mix of occupied and available properties that could interest investors or buyers looking for options. With a moderate population density, this area strikes a balance between suburban accessibility and a less crowded feel, making it a potential fit for families and individuals seeking space without isolation.
Financial metrics are a critical factor when evaluating any area, and ZIP 73401 presents a compelling case. The median household income here is $60,288, reflecting a stable economic foundation for many residents. For homebuyers, the median house value of $174,700 offers an affordable entry point compared to national averages, making this ZIP code attractive for first-time buyers or those looking to downsize. Renters, meanwhile, face a median rent of $960 per month, which aligns with the income levels and provides a reasonable cost of living for those not ready to buy. These figures suggest that 73401 could be a smart choice for balancing affordability with quality of life.
Diversity shapes the cultural fabric of any community, and ZIP 73401 reflects a varied demographic profile. The racial composition in 2023 shows that 64.77% of residents identify as White, 6.73% as Black, 1.47% as Asian, and 9.23% as Hispanic. This mix indicates a predominantly White population with notable representation from other groups, fostering a community with diverse perspectives and experiences. For businesses, this diversity can translate into a broad customer base, while families may appreciate the cultural richness in schools and local events.
For homebuyers, ZIP 73401 offers an affordable housing market with a median home value of $174,700, ideal for those entering the market or seeking value-driven purchases. The reasonable median rent of $960 also makes this area accessible for those preferring flexibility over ownership. Real estate investors and agents will note the surplus of housing units (16,349 total) compared to households (14,240), which could signal opportunities for rental properties or fixer-uppers in a stable market. Small-business owners can leverage the population of over 36,000 and diverse demographic makeup to target a wide customer base, particularly in sectors like retail or services that thrive on community engagement. Analysts, meanwhile, can use these metrics to benchmark 73401 against neighboring ZIP codes for deeper market studies. Across all groups, the area’s income levels and housing costs suggest a sustainable environment for growth and investment without the strain of inflated prices.
Want to dive deeper into ZIP 73401 or compare it with other areas? Follow these steps to uncover detailed insights tailored to your needs:
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