Aug. 31, 2025
If you’re considering ZIP code 73701 for a home purchase, investment opportunity, or business venture, understanding the local demographics and housing landscape is essential. Located in a dynamic area, this ZIP code offers a mix of affordability and diversity that can appeal to a wide range of interests. In this detailed snapshot, we dive into the 2023 data for ZIP 73701, covering population, income, housing metrics, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights provide a clear picture of what this area has to offer.
As of 2023, ZIP 73701 is home to a population of 25,313 residents. This sizable community is spread across 8,997 households, indicating a moderate density of family units and individuals. The total number of housing units in the area stands at 10,924, suggesting there is some availability of vacant or potential rental properties. For those looking to settle or invest, this balance of population and housing stock offers opportunities to find a place that fits personal or financial goals.
Financial considerations are often at the forefront of decisions about where to live or invest. In ZIP 73701, the median household income is $51,497, reflecting a community with a solid middle-income base. Housing affordability is a key strength here, with a median house value of $99,500—well below many national averages. For renters, the median rent is $788 per month, making this area accessible for those not yet ready to buy. These figures suggest that ZIP 73701 could be an attractive option for first-time homebuyers or investors seeking properties with lower entry costs and potential for appreciation.
The demographic makeup of ZIP 73701 highlights a diverse yet predominantly white community. According to 2023 data, 57.95% of residents identify as white, while 22.47% identify as Hispanic, making it the second-largest ethnic group in the area. Black residents account for 1.75% of the population, and Asian residents make up 0.48%. This diversity can enrich the cultural fabric of the area, offering a blend of perspectives and experiences that may appeal to families, businesses, and community-focused investors looking for an inclusive environment.
For homebuyers, ZIP 73701 presents an affordable entry point into homeownership with a median house value of $99,500 and reasonable rental costs at $788 per month. This could be an ideal spot for young families or first-time buyers looking to build equity without overextending financially. Real estate investors and agents will find value in the surplus of housing units (10,924 total) compared to households (8,997), which may signal opportunities for rental properties or fixer-uppers in a growing market. Small-business owners can benefit from the area’s diverse population of over 25,000 and a median income that supports discretionary spending—consider targeting family-oriented or culturally diverse products and services. Analysts can use this data as a baseline to track trends in housing affordability and demographic shifts, providing deeper insights for clients or stakeholders.
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